Show ADVERTISE CAREFULLY Do Not Offend by by d Ads Ms l Placing advertisements where they may offend offe-nd even a portion of the may do more harm than good A croWd of or tourists makes an excursion trip up a certain river every spring This is an unusually beautiful river and of course the scenery along the banks is especially especially espe espe- daily pretty In the tho spring Around one bend In the river is a large overhanging cliff with foliage Some enterprising company had the temerity to advertise their product product product prod prod- on that cliff in ten foot letters let let- which tera-which which of ot course clashed with I Ithe the natural beauty surrounding it i iThe The ad was prominent and it was read by thousands of or tourists yet many of ot those tourists resented it as an Intrusion into a beauty spot of nature In fact the ones who resented It were so BO vociferous In their condemnation of the tho advertisIng advertising advertising ad ad- company pany that the tourIsts tourists tourists tour tour- probably never would buy that product either The ad was worse than a total failure fl ft that is possible pos pea sible Copyright Copyright- 1925 AS Associate te Editors Editors Editors Edi Edi- tors Inc Inc- |