Salt Lake Telegram | 1916-03-05 | Page 14 | Advertised Products Must Maintain Standard

ADVERTISED V PRODUCTS MUST MAINTAIN t V STANDARD I V J JL L Lowering of quality of or an extensively extensive ly advertised advertised- article advertised article once the once the the public has come to know that article is s practically practically practically business business' sui sui- sui- sui f with business cide Such is the belief of W. W F. F Culmer Culmer Culmer Cul- Cul mer of the Culmer company Culmer of or says for that reason the number companies resorting to such tac tactics is negligible There are times he h says when raw material advances so so rapidly thata that a manufacturer must either charge advanced prices for a trademark trademark trade trademark mark article sell at a temporary loss of profit cheapen the quality and nd in ninety-nine ninety cases out of a hundred he chooses one of the two former methods Take for tor instance our Cresta automobile automobile automobile auto auto- mobile oil which is the best we turn turnout turnout out under the Culco brand If we had hadnot hadnot hadnot not been fortunate In securing favorable favorable favorable favor favor- able prices on our pur last fall and contracted for an enormous quantity we would now have to charge almost double our our regular price for this oil as we will not under any circumstances cheapen the quality now that its reputation reputation reputation tation for tor high quality is established The public is quick to to note the slightest change in an article in daily use use and as quick to dr drop p it for for- something something something some some- thing else the moment they detect in in- in For that reason advertised articles must live up up to their reputations reputations reputations and maintain standard quality at ataU atall atall all aU times