Show Rough Visage Not Essential To Durability J. J Lee Ellerbeck Explains Why Norwalk Tires Stand Op I Up When one one thinks of oC a prize fighter tighter there Is visualized In In his mind the great bUlk bulky muscle knotted n nose nos twisted ear eal ear sprit sour Bour vicious vicious vicious' form of a hum human n b battering bat battering bat bat- t- t rain ram Those who do not know fishers merely picture them In their minds get the Ule impression that unless his knuckles are carbuncled and busted and his ears ears ears' shaped Iko the core of a cauliflower cauli flower he hes he's s not much of a fighter tighter I But that Is a decidedly wrong Impression take sion-take sion take It from us and everyone else who knows Fighters can can- be as good looking as student and bank clerks if tt nature na nature nature na- na ture so decreed When a fighter Is ugly oversized and unsightly It usually is a sign that he is a a. second or third rater There Is I. no polish or 01 finish to his phy- phy phy cleat i ini ni makeup keup nor nor his ability as a a. scrapper scrap scrap- scrap scrap- per SO SOMETHING ETHING B BACK CK OF THIS Now someone may ask what in blazes all this talk about and their noses knuckles and cauliflower ears has hasto hasto to 10 do with the he he automobile news of or a a. good newspaper To be frank trank if has nothing to do with automobiles automobile but Its It's only another of oC those clever explanations advanced by J. J Lee Ellerbeck for tho the famous Norwalk tires Ellerbeck is manager of the Guarantee Tire and Rubber company local distributors of oC the great Norwalk line And he heavers heavers heavers avers that a tire can be tough and rugged rug rugg g ged d and a champion of oC Its line and b bo be good looking at the same time VEAN IIAN HORSE LONG RACE If It people got the tho same Impression about tires as they do about J fighters we tl f t ari ariI would have to put nut the most unsightly and line of or rubber goods on I the market that could po possibly be conI conceited conceived con con- I said Ellerbeck The man who buys a tire tiro today wants service and dura dura- lie He must know that the tire will stand the hard knocks knocks' and punishment of Western roads It must not have a aj sidewall of ot glass an any more than a I Continued on page 1 12 12 0 1 I ROUGH VISAGE Continued from page 1 successful fighter m must st have haye a glass Jaw From the the- time time a tire Is Is' put on It must take what punishment the driver gives it It cannot block the heavy blows of stones and ruts and has little chance to escape the tho abuse it gets NORWALK STANDS UP And when hen the driver has the car washed he expects the tires Ures to put up an appearance and look good They must be clean and sharp and in keeping with the chassis They must not be bruised and cut and full of ot blisters and ragged spots Ellerbeck claims that the Norwalk Isone is isone isone one of the few high grade tires Ures on op the American market that can stand up on Western roads endure the abuse of months of bouncing and skidding over roads and still retain their strength and beauty standing The latest latet Norwalk tires have created I a sensation in tire circles for their I beauty and construction They are not too light on the side walls wa and too hea heavy on th They are balanced balanced balanced bal bal- bal bal- I perfectly it is claimed and aside from their beauty they have the rugged endurance of ot a prize ring champion |