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Show I MEMORY IS IMPORTANT IN BUSINESS By H. E. RUSSELL " Reeeareh and Canauttatian aarvtca, LaSalla Extenaien University, Chicago Kveryone wanta a good memory. And almost everone Ihinka that he haa to follow a aet ol mysterious rulea In order to obtain ana. The fact Is, your memory la alwava a "hangover" of soma experience that ou hae had. and the stronger the eapertence, tha atrongwr your memory of It. To put It another way. If the experience baa been hear 10 you. If you haven't paid much attention to It. then not all tha memory rules in tha world will help yon to remember that experience. Kor example, a man by the name or Parklna la Introduced to you. But at the time you pay no attention to his name. Tom have Juat a haay notion o( tha sound ef It. Later, you try to recall It. but are atumped. Is It Parka or Parker or Parkmant You can't tell, because you didn't clearly find out In the flrat place. niPBAT IT ALOUD. Tha flrat rule for a good memory, then, la la pay close attention to tha thing you want to remember. If you want to remember people'a namee. give attention to those namee when you flrat hear them. If you don't get the name clearly, ask to have It repeated. Then repeat It aloud ta youraelf. If atlll In doubt, ask to have It availed. Then apall U youraelf. Also, make aome comment on It. If tha name la alacPherson, aay, "That name to aurely Scotch.' I Or. If you know another alacPherson. : Inquire. "You don't happen to be any relative of Ueorge alacPherson. do you r Paying attention la tha flrat rule of memory. Tbe second rule la called association. as-sociation. It Is highly Importsnt and It will pay anyone to understand and uaa It. 1 IMPORTANT. Suppose you want to remember to mall a letter tomorrow. Now. It will not do you much good to remember to mall that letter whlla you are reea-Ing reea-Ing your paper today, or wktle you are going to bed tonight. The big thing la that you will remember aa aoon aa you aee a mailbox. Today, therefore, you should tie Up In your mind tha two Ideaa "mailbox, letter." Say tha two words ever and over to youraelf. Bay. "When I aea a mailbox. 1 msut think of my letter." let-ter." It will even- help you If you draw a rough picture of yourself putting put-ting the letter Into the mailbox. Thua you are aeaoclallng the two Ideaa In your mind. Then, tomorrow, aa you walk along the street, your thoughts parhapa looe mllea away, you will coma to a mailbox. mail-box. And at once you ara likely to re-member re-member "mailbox, letter." Thla rule of aaaoetatloa you can apply ap-ply to everything In tbe world that you want to emember at the proper time. |