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Show Dollars and Cents T am a crank aa thai gjaastioa of Interior cards," remarked a local merchant. mer-chant. "I believe that carda are low priced salespeople, and X naa then very extensively. Always my special vain, which I have been featuring- In tha day's newapaper advertising:, ar displayed, dis-played, accompanied by price carda and many srtloles which have not been allotted newspaper space receive the support of card publicity. "Consider your own caaa. In walking walk-ing through tbe aisle of a store, don't you often see goods displayed in which yon are mildly interested ? If tha price is plainly displayed and strikes you as being reasonable or low. isn't your Interest quickened? Havent you often purchased under snch circa instance, when otherwise you'd have ignored the offering? My Idea la that aa article marked In plain fururea la half sold. And actual testa have demonstrated the truth of my theory. "Also Tm a strong believer In table display aa compared with ahow cases, shelves and counters. I avail myself ef all thee media, bat when Tm particularly par-ticularly anxious te mm a stock It goes on my tables. In selecting goods to be thus featured, however. I take pains to choose those of a type which ar known as "pickup Unas: articles which wlU be bought on Impulse rather than because a stable demand for than exists. "It costs money ts get people Into one's store. Ton pay a high rent for a deelrabl location, and spend substantial sub-stantial sums In advertising. Bee to It, then, that after they're once In. they ar induced te supply an their needs: thst's my policy. And no detail Is too slight to be ef importance la achieving L thia object" I |