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Show "Balanced" Gasoline? t THE gasoline user wants a combination of man 7 , desirable qualities in the fuel he feeds his motor. He - wants a gas that not only positive-starting but full of power; one that gives a quick pick-up and still shows that extra mileage at the end of a long run. Almost any motor fuel will meet some of these requirements require-ments but to fulfill all of them is a task that calls for a balanced gasoline. The reason for this is simple. Certain properties are necessary for positive starting whereas others are demanded if the gasoline is to deliver maximum power and mileage. To illustrate, when you st out to build a fire in the grate you mm plenty of paper at the bottom, aome dean, dry kindling in tha middle and a layer of coal on top enough of each but not tuo much. The paper U there to insure a "positive start"; the kindling to give a "quick pick-up"; and the coal to furnish abundant heat "' r units ("power") with the greatest economy of fuel ("mileage"). This general principle applies to gasoline and its performance in a motor. Gasoline is made up of several "fractions' which vaporixa at different temperatures; what we call a "range of boiling-points'. . The low (or extremely volatile) points supply the positive tta'tj the medium points the quick pick-up and the higher points tha ' an 1 rf i rs-st rviwar a nst ti1ary.awvrnrin,iv Who Wants to Buy This Servant? n , Earn $8.75 every three' months. I j Will turn over all earnings to you, I j Absolutely no expense to you after I payment of purchase price of $480.00 1 J J l oo.oo Shares of Stock in the The slock which Is beinjf sold Is j Utah Power a Liht Company PREFERRED Slock. The com- . j now heinK offered for sale. You ha5 neTef failed to ply divj. can Ret five of these $100.00 ' . ,L n . . . . - I . . . , JO- TU. dends on its Preferred Stock and I shares for about $48o.oo. Then J you will be entitled to receive 11 Paid the dividends every 58.75 from the Company every three months, without a break, J January 1, April 1, July 1 and ever since the first shares were I I October 1 not only this year. j$sue(i over nine years ago. but next year, and the year after IN that, and right alonj year after If you have 1480.00 lying Idle . . IB year, just as long as you keep why don't you let it earn S8.75 I 1 your shares.' every three months for you? Put I B it to work In Utah Power 4 . I H The 58.75 that the company Light Company by investing In II pavs you every three months is its Preferred Stock. Your savings I called a "dividend." It is the will not be invested far away; IB i v. ages earned by your five shares they will be in plain sight- both I I ! of stock your SERVANT. This safe and at work. At present I kind of a servant soon' pays for price the stock pays 7J4 per cent In rt itself. . on your money. I B I V Stock for tale at all our offices or through any of otar employes. ' I Utah Power & Light Co. rnec sooklct coupon I Utah Ptwer A LisM C. , , General Office, Ball Lake City,' UUh. I . ' Plaaae aend me llluelrai' beoklet eontaining (1) , -. . I I Mer Information' About Utah Power V Light Co. I Stack. .12) Details ef Eaey Payment Plan, (1) Mew t I Jude an InveetmenL I Nam ' I Addres . smaWBSaaaMBS " "" ""' " aaraBBSSBSSE3, . , - ' ' But it it not enough simply to tccure these low, medium and high . " boiling points. , Thy must be present in just the right proportion not an excess of low points at the sacrifice of the higher ones (with consequent loss of power) but a scientifically correct balanc of the whole range. It takes long experience, skill and care in refining to secure a commercial gasoline that meets such tpecifications. That is what - has been achieved in CONOCO. That is why it does everything expected of a motor fuel and does it well. For all-round dependability and economy, CONOCO ia the best buy. Try it far a month watch its performance and we believe you 11 be done experimenting with other brands And for safe efficient lubrication, use POLARINE. The Perfect Motor Oil. . THE CONTINENTAL OIL COMPANY (A Coloraet Cerf .rtoa) Albuquerque Denver PueU Boies Butte Orr Patlt Salt Lakf City Cfceyerm 7y. MORTISE GASOLINE ' H V ft ' in C i .V iptctuatwu 'or mow taioiin ' ' Tir ' j. "rL J7r'r" t -ii j. I |