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Show the world believe that East is East and West is California." She has sold her climate the world over. Of course she has not peddled it in bottles, but she has done better. She has advertised that climate far and wide, that people flock from the four corners of the earth to get some of It. ' And they pay the bottle price of the prescription. They believe in the medicine, for they ire not there long before they help to sell it. California's advertising was1 not alt bought and paid for. It is not all represented In display space. Much of it is found in the loyalty of her people. The Californian who suppresses a shiver to remark re-mark that it is unusual .weather, or to note the monetary benefits of a storm he is not a hypocrite; hypo-crite; he is just foyal to the core. : Everything in California is better and he is glad he lives there. This loyalty, with judicious display advertising, adver-tising, has made California the greatest state in the Union, in California, and one of the greatest states in the Union, outside California. O. Henry said those who live there are more than inhabitants inhabi-tants of the state they are a race of people. Every state in the Union, and Utah particularly, particu-larly, has the same sunny side to present to the public view. The trouble is they do not make the most of it. They are looking for the hole and cannot see the doughnut Here In Utah the Commercial club is preparing for an advertising campaign for the city and the state. The effort should be preceded by a general appreciation at home of what the state offers its inhabitants. This doesnttost anythlnjfancr removes the handicap handi-cap from community advertising. There should be but one class of people here those who want to be here. The other class those who do not want to be here should be where they want to be. t" Where U Your Faith? ( 4 1 IT IS difficult to sell something in which you have no faith. Whether you are selling sus-pen,ders sus-pen,ders in a bcltless age or life insurance to the parents of children, you've rot to believe In your product. You cannot sell the suspenders if you yourself depend on safety pins; similarly you cannot sell insurance if you leave your own dependents de-pendents without the same sort of protection. If you want to sell your city to the outsider, if you want to make him believe it is the best town on earth, you have rot to believe it yourself. your-self. In short, you have rot to sell your city to yourself before you Can sell it to the outsider. It is eay to believe in Salt Lake, when you pause to consider the opportunities within easy radius. Nj cify is more admirably situated for a rreat ruture. O. Henry once said, "California has made |