Show CHEVROLET CO OFFICIALS ARRIVE IN SALT LAKE 0 0 o P o 0 0 0 0 ATTEND SALES MEETING AT THE WILKES 4 tic t pt ba V r t y 1 it tia 7 E G 4 N 54 U P. C-P. s U. U N VICE RES r. r UNIT PA R. 1 fl U Of OFt t E MAINSTAYS AI ST I b GIN VM RM s tS MGR o i iON ON s I AN O OF T 1 R. R T O of I ET MOTOR A AU I rU S rH W ST tS CO P Ni t tOut Out O JT HE T TO O 4 EZ 1 RIGHT I 1 ANO T G GRE RET E it p. p oV RAT COUN T 14 1 1 A 1 T OJ OP CN i o n THE V WITH WIT A S. Tf T I Headed by R R. R H. H H Grant vice p pr resident and general Oene al sales manager a party of officials of the Chevrolet l Motor h rotor company arrived in Silt Lake Wednesday morning f from om Denver and andin in the afternoon held a sales g at th the Wilkes theatre which was as attended tt nd by by d dealers Ie s associate dealers and bankers I I I concerned with th the Chevrolet b sl- sl ness pC of Utah southwestern Idaho antI and tour four western counties ot of Wy- Wy oming Only four or of these sales gatherings gatherings gather gather- s ings which are links In a series Herle covering co th the principal centers of population and business Importance In the country areto are to b be held west of the les at Salt Lake City Portland nd nn t nn Francisco and Los Angal Angeles s. s More than ordinary Interest interest in- in terest attaches to the assemblage for Cor the reason that Salt Lake City was lately latel made the headquarters pf Of a a. new Chevrolet sal sales s zone TIO Roy C C. es who handles t the e Chevrolet news new feature nationally left Denver cr ahead ot of the official Party and reached this city Tues Tues- day da On the same train with the e executives were property prop and motion picture operators hi charge pf lr a carload or of stage settings scenery and other equipment in- in chiding cl twenty eight drop curtains I costing costing- OO each ATTEND MEET T The e business meeting took place at the Wilkes Wl 1 ea t theatre this afternoon after after- noon beginning at J. J 30 and lastIng last last- Inc Ing until 6 5 o'clock Ap ly Ir persons were in attendance n the factory executives zone personnel field representatives tives dealers associates and bank bank- ers Th The principal address or of the session was delivered by Mr Grant while merchandising plans of the company for lr What liat Is s expected expect d to be the greatest year ear In Its history his his- tor tory were outlined respectively by executives of the sales sale advertis InS InS' and ana service divIsions Graphic were added tp the meet Ing by b motion pictures l ture and sia stage e settings high HISh lights or of Mr Grants Grant's address ad- ad dress were his assertion that tha t on account of the pr present sent Car two the family trend tren the aggregate gate volume or of motor car products prod rog- this year ear will In aU all likelihood hood be swelled by unIts In proof of the marked tendency on an the part pr families to own two cars rS toda today there Is noted the th-e fact that sales of Chevrolet coupes now approach in volume the nun r ber or of co coaches of that make e making makInS mak- mak InS ing plain that the light two pas 1 car is being extensively el u used ed for Cor business and social purposes purposes pur- pur r poses In f families where here a heavier c car r Is owned DINNER PLANNED At A dinner will tal take e place at 7 o'clock this evening evelln In the ballroom Jan ball I room loom of the Hotel Utah which bl bo followed by a social session i I This will be opened by Charles Charies B. B sales ales manager ot of the Salt Lake zone one who will hill Introduce P PA A. A Jerue or of Denver Den will introduce It II J I assistant assist assist- ant general sales manager who will of officiate lei ate as toastmaster The rhe principal speaker er or of the evening will be General Sales Manager CraM When the official tour is corn In April more than a score COle of the tho larger largel pities cities of of the country will have ha been listed on itinerary itin with more than persons per per- sons in the aggregate in at aRend- aRend encI- encI anee ance A lea lIng feature ot of the gatherings is familiarize familiarize- deal deal- dealers dealers' ers ers' bankers with the methods and plans formulated by the C Chevrolet let Motor company to handle prop prop- properly erl erly the immense volume of made under the recent expansion ln pro pro- gram grain ot or the factory acton and to to ac Quaint them with the relation which the cOmpany pears to Its dealers rs I |