Show Lauds Salt Lake I y d p RP HENRY T. T EWALD AD AGENCY f HEAD SEES RIG IG FUTURE Air Mail Features of City Appeal Strongly to Ewald That the geographical location o ot Salt Lake City and Its climatic advantages ad- ad vantages taken in conjunction with the mineral wealth and abundant resources of Utah place Ilace it In a ost n position far rapid growth In population and Industrial devel- devel Is in substance the opinion A of Henry 1 T. T 1 Ewald president of r I I the e Campbell Ewald i- i d corn o pany This international advertising agency one of of the largest in iii the world handles a greater volume of automotive auto auto- motive advertising than any other In the count country r. r Salt Lake City enjo enjoys s 's an an enviable en- en viable position for numerous re re- sons said Mr Ewald The one appealing the most strongly to me meis meis I is that it is the distributing pOint of the west for the airmail service It is on the direct government line Une running from the east to te Sap Sal Francisco Fran Fran- cisco while the service branches northwesterly from here t Boise Idaho and pasco asco Wash Vash taking in inthe inthe the entire l f J d 0 westerly to Los Angeles covering southern California points h the Western Vestern Air Express AIRMAIL VITAL The airmail has come to be recognized rec- rec as a vital feature in the conduct of the nations nation's busIness to- to day being eing one ot of the most important important tant time savers evolving from mans man's inventive genius In the advertising advertising ad- ad realm its value is incalculable meal meal- as i it provides the rapid communication and carrying of materials materials ma- ma allowing campaigns to be made quickly when effectiveness ness is I governed largely b by laying a clients client's I message before the public without delay Advertising campaigns which In the past required two or three weeks for preparation can I now be initiated In as many days dars dayson darson on account of the speed with which copy other essentials can be transmItted by airmail In connection with the airmail I Imay Imay may add that newspapers are growing in Importance as advertisIng advertis advertis- Ing media and more and more on ois account of the direct communication tion which they permit between the e manufacturer and the Consumer NatIonal p pUblication and bulletin are virtually becoming a background for news newspaper aper advertis- advertis In ing Because of the comparative e coolness coolness cool cool- ness of the weather In July and the great middle classes financially speaking take their vacation and the further fact that this city Is on the most direct route to the scenic attractions of the west it Is M. M Ewald's belief that with more knowledge ot of the advantages of the Salt Lalo Lako City route this region will attain c cun- cun un- un popularity |