Show SHOULD f EMPHASIZE QUALITY QUALITY- In retail advertising quality qU quality should b by be emphasized bove price a s a An examination of much retail advertising would Indicate that price is Js th the most Important factor fac fac- tor tot and the one that must be stressed to the reader Results of an investigation in an Eastern city however In which a large number of buyers were Interviewed showed that quality Is more Important to most people than Is price O Other her Important factors actors were foun foun be etyle the style the Inv Investigation I was carried carded on by a department I store store and nd the reliability o of ot the firm Other ther apPeals were of ot such little value that they can almost be disregarded The purchaser is not Interested In price as such but he Is always Interested in merchandise at a certain tam tain price A consideration of ot the two factors together is the Important tant rant thing but the emphasis should b be on Oil quality rather th than n upon price Copyright 1926 Associated Edt Edi tors Inc COULD wE WE CONTINUE A AFTER A FTER doing business in Salt Lake for thirty-six thirty years could t twe we continue to make more more loans I up upon n Real Estate than any three t competitors in the city and county county- combined unless our ur methods were j right i Tracy Loan Trust st Co ORGANIZED TO SERVE THE PUBLIC |