Show i 7 rr r r FAIR OR FOUL a. a t tr r By Lawton Carver NEW V YORK March 27 INS INSA INS INS- A fantastic volume which should be titled How Not to Promote Good Will Vill for Minor linor League Baseball has just come off ocr the presses It is the National Association of Professional Baseball Leagues' Leagues golden anniversary handbook it says here marking the year of the minor league organizations organization's organizations organization's organizations organization's tion's existence I The book sets out to tell lell minor league club operators some of the finer points of bf promoting baseball in their cities towns and hamlets in a businesslike way A paragraph titled The Use of a Pass reads as follows When you offer a pass to a game to a man who has not been beena a regular patron do it in such manner that he knows or feels a sense of obligation to you This is a promotional venture on your part Do not give him two passes You just have one pass' pass passin in your pocket at that moment He lie will bring somebody to the game and thus pay for that ticket you give him No Comment No comment is necessary from this department on the cheapness of that kind of thinking Under the heading Veterans Organizations Nights it says These events need careful planning so that not too many vet veterans crans b become e c com o m e nonpaying guests A little farther along club owners are arc advised to invite veterans' veterans bands hands to play playa a concert before a game in which case these veterans should be guests This handy little volume leaves nothing to chance In fear that some t lub club owner will not know what is meant by veterans organizations organizations organizations or or- the editors list them themas as follows American Legion Veterans of Foreign Wars Vars Disabled American Veterans and veterans' veterans auxiliaries The Underdog Another paragraph says that there are arc many ways for a second division club to capitalize on its position b because e c a u use s e Americans sympathize with an underdog Play upon this feeling the book admonishes Adopt the villain role like in wrestling maybe Build up rivalry between between between be be- tween your town and your nearest nearest nearest near near- est team You may have to manufacture manufacture manufacture manu manu- facture the incident but the interest interest interest in in- terest aroused will help both clubs' clubs attendance so you wont won't have lave any trouble getting tion In other words if youve you've got a lousy ball club div divert rt the fans fans' attention from that fact with antics of one kind or another It does not say anything about buying buying buying buy buy- ing some ballplayers Press Radio How to handle the press and radio men Is fully covered in a aI I couple of pages titled Arc Are Press and Radio People Human Human How How to Find Out A fellow who runs a midwestern midwest midwest- ern ball club explains what he does to keep us writing kids happy by saying that whenever he sees sports writers gathered in a cigar store for a cup of coffee or mid midmorning morning snack he picks up the check Hand check and frequently frequently frequently fre fre- has put over some stories that otherwise mi might ht have passed by them completely The book it says is the handiwork handiwork handiwork handi handi- work of a big minor league committee committee committee com com- and contains a message from George M. M president president pres pres- ident It has been sent not only to club officials but also to sports editors It is real good I 1 may quote from it again if tomorrow or next day I need another column column col col- on how to run a minor league club |