| Show Automobile Industry Predict Bright Future Ahead Industry Will Gain This YearBY Y Year car carDY BY fly JOliN N. N WILLYS President Overland O C C. Co Establishment of ot new now standards of sale sand production administration brought to the motorcar Industry In 1922 new business in large volume and resulted d In 1922 showing the a a. profit to Industry as a n whole th that ly t was hardly hard hard- hardly I anticipated In advance I This year promises to be bo normal a year of production It may even evert exceed exceed ex- ex cc the fondest hopes of the most op optimistic op- op Moreover because the automotive Industry is the faithful barometer of all business It Il t can be said with dence confidence confidence that 1923 will see business as u usual sual vides The automobile Industry today provides provides pro pro- employment for the heads of American families as well a tion staking of large shares of the the production production such allied Industries as leath leath- er er cotton textiles etc eta Therefore It plays a big part In n advancing Ameri Amerl- oas oa's prosperity and the standard of ot livIn living of Americas America's citizens F Future Looks Bright For Success BY nY II n. II n. RICE President and General eral Manager er Cad- Cad IlIac lilac Motor l Car Cor Co Ca We toe have three main factors by hy which we Judge the future of the motorcar mo mo- Industry One Is what the In Industry industry In- In itself has accomplished in the past Another is is general business conditions and the third Is a summary summary sum sum- mary of reports and orders from our distributing organizations throughout the country There is today a a 3 total of motor vehicles in the United States This represents an Increase of more than 1000 per cent I In the last as ten years ears In Michigan the het home om of f our factory car registrations have climbed to more than half haIr a million In 1904 there were motorcars registered in the whole United States Today government statements show that the entire population of the country country coun coun- try could be moved by gasoline propelled propelled propelled pro pro- vehicles at the same time Judging by the history of the In Industry industry In- In Itself one would indeed be a a pessimist who could not look forward to further advances In 1923 Considering Considering- basic Industries and general conditions as they affect the automotive Oh O Industry n W we can leap right g to the center e of the whole l situation 1 fl by stating that orders for steel and iron placed with the the- big mills of the East by motor motorcar ar manufacturers Indicate that they are expecting a record year 1923 Will Be Biggest Year YearBY BY DY GEORGE U II If GRAHAM VIce President Chandler Company Nineteen twenty three has made a a. good start toward toward- being the biggest year for the automobile In industry l stry The interest manifested by the public public public pub pub- lic In the great motor shows Is the basis for tor my assertion I do not base It merel merely on records of attendance on the number of ot sales or the lists of possible buyers To me the significant feature of ot the I I I motor shows from year vear to year Is the increasing knowledge of the public The average man has become educated educated educated edu edu- to motorcars and to motorcar values Buying 01 on or appearance ended ended ended end end- ed earl early In the history of ot the automo automo- bile Buying on specifications had Its Hs sway Today the public buys on perform perform- ance And the attitude of the visitor at the big show this year prove proves that he has been beel educated so well that he is capable of Judging performance This promises well for the Industry s sr su asT r nf nf as a whole The companies that can produce u worthwhile a automobiles I with 6 gl ot good performance r as their foundation combining of course all the other desirable de desirable de- de I qualities of the modern motor vehicle are the companies that will prosper They are arc two ones who will find 1923 a big year 1 ear They are the ones who deserve it Last year demonstrated the vitality of the motor Industry At the beginning of 1922 virtually very svery company reduced reduce l prices In the spring there were additional August 1 brought another break More came camo In November and December Yet this falling market did not halt bu buying bu Cars were sold as usual Nothing proves more strongly that the motorcar Is a necessary element of modern life The public must have the kind of Individual transportation afforded only by the the- automobile Business Is in I Sound Condition BY fly C. C IV v President Nash An h Co I The automobile Industry particularly particular particular- ly with reference to manufacturers of standard makes of ot cars enters the 1923 season In a much sounder condi condl tion than has has' existed in Jn the Industry for tor man many years Dealers In general handling standard makes of cars have haye b heed eA eil doing a very substantial business ess during the last year and In many cases h have ve been very successful The next six months hi to my judgment jUdgment Judg jUdg- ment will see a much heavier demand for tor automobiles than has existed at any time since the early part of 1920 I feel it is a 0 little early to anticipate what may take place th the last six months of ot 1923 Taking the country ae a whole es especially especially es- es the rural and agricultural districts a remarkable advance has been shown in conditions during th the last few months This coupled with the remarkable advances in the matter matter mat mat- ter of car developments and refinements refine refine- ments is responsible for the present healthy position of the automobile In In- In The buyer today gets more for his money in a standard make malce car than preceding the war Added to that motorcar prices especially as referred referred re re- re to our product never ever were so BO low I sometimes wonder whether automobile automobile auto auto- mobile dealers themselves to say nothing of the public generally fully appreciate what wonderful improvements improvements improvements improve improve- ments and refinements have taken place and I am nm not thinking of prewar prewar prewar pre pre- war construction but of cars manufactured manufactured in n 1921 and early 1922 as compared compared com com- pared with what Is being produced to today to- to day Better materials better workmanship workmanshIp workmanship work work- manship and Innumerable refinements improvements and added equipment equipment- all of these things and yet prices lower than ever before I know of no other industry that can show keener manufacturing manufacturing manu manu- development than has been accomplished during the last twelve I months of making making- of automobiles I M Manufacturing luring Ideals Ideals That Bring Success BY III A A. A R. R ERSKINE President the Studebaker Corpora Corpora- Corporation tion Business success of the enduring sort is built stone by stone so to speak upon a solid soUd foundation and cemented by a a. steadfast determination tion to o merit the reward which adherence to high deals assures Another manufacturing Ideal in the automobile industry is s the necessity of keepIng abreast of the times The automobile au au- industry is no place for mossbacks It Is essentially an Industry industry In In- In of youth energy imagination progress ress and responsiveness to the thede demands de de- mands of the public While standardized standardIzed standard standard- in large degree e. e it Is still undergoing undergoing under under- going changes and will continue to do so BO in the matters of ot car design appointments ap- ap manufacturing methods I service and and ana other respects In no other Industry may It be more truly said that the manufacturer who stands I still Is In reality going g backward The supreme purpose of manufacturing ing ing- Ideals is to create hold an din din- crease public good will confidence and respect In addition to cat car quality and value In terms of endurance economy econ econ- economy omy of ot operation comfort appearance power appointments and service there is the consideration of the manufacturers manufacturer's manufacturers manufacturer's integrity which is determined by his record in the past The car itself it it- it self must be favorably supported by fairness in all dealings This human element is a most important one It can go a long way toward towar l building up respect and confidence for tor a manufacturer tuner and his his' goods On the other hand unfair inefficient or discourteous methods of doing business business' I can offset any amount of good will that may be created by a a. product however high Its quality I |
