Show LONG AGO Times Change I In n Cosmetics For Women It wasn't so long ago that women had to invent headaches I to have their foreheads ed cd with cologne If ladies would take up the pastime of ot fainting fainting fainting faint faint- ing again the whole fashion and cosmetics pictures could change Sophistication might be put on the shelf as girls reverted to toI I wearing tight corsets corsets that nipped the waistline to a inch 20 I span the better to faint from little-girl little upsweeps and daisies in their straw sailor cha- cha peaux Back on toiletries shelves would go smelling salts headache headache headache head head- ache cologne and floral hearts used for perfuming the breath reviving re a whole new market Mom might acquire that natural natural nat ural blush again by dipping a arose arose arose rose in water and rubbing it on her cheeks Or perhaps a strawberry strawberry strawberry straw straw- berry would do the trick Such was the subterfuge used by young ladies in the nineties and even before who wanted to enhance their beauty without inviting the wrath of the thc gentlemen gentle genUe- men of that period Cosmetics manufacturers often gave cooperation to the ladies ladles of that era Memorabilia from Richard Hudnut's archives re reveal reveal reveal re- re veal that as one of the leading cosmeticians of that period he encouraged their whimsies to the point of highly perfumed headache cologne lavender smelling salts wood violet tooth wash and scented tooth powder A violet sec see cologne and clover toilet water Waler were used only by the most daring Miss and Mrs America are taking their cosmetics straighter straight- straight er all the time however and the modern girl takes her choice of colognes and perfumes and colors colors colors col col- col- col ors her ear lobes if she likes No one asks questions Though the girls are not on the wild spending spree that existed existed ex ex- isted during the war when war jobs gave them more spending money to divert to cosmetics counters and the toiletries in industry industry industry in- in skyrocketed to a business annually the industry still is holding volume close to the peak of at 1916 It looks as if it toiletries are here to stay |