Show Terse Wore age Improves Ads According to the late Arthur Arthur Arthur Ar Ar- thur Brisbane the noted author and columnist The most famous passage in the English language perhaps is made up of 10 words It is Shakespeare's To be or not notto notto notto to be that is the question Simplicity indeed is tho the keynote keynote key key- keynote note of of great writing It is also the keynote of or the want ads This ad consists of only a few words and it resulted in the quick sale I of ot a truck truc 1040 iO FORD KORD pickup truck Hal flat flatbed cash 2350 E. E S South Verion Verlon Smart at this address address address ad ad- dress says Our Tribune Tribune- 1 I Telegram ram want ad brought very good results sold the truck this morning i |