Salt Lake Telegram | 1942-04-20 | Page 8 | Home Movies Popular

Home Movies Movies' Popular By y ROBBIN COONS HOLLYWOOD UP Theres There's There's Theres a achain achain achain chain of movie theaters in this colony that does no advertising and sells no tickets Admission Admissions is s by invitation only Its audiences are the most influential in film circles and the most critical and andret yet ret they write no criticisms publish publish pub- pub lish ish no reviews Its projection rooms are dotted over the colony from rom Malibu to the valley Most of the important producers ers and many of the stars stars Joan Joan Crawford Norma Shearer Ronald Colman among them them enjoy enjoy this luxury For some of them a dinner dinner dinner din din- ner party is invariably topped off by y a movie program This home circuit explains one of the common mysteries of Hollywood how Hollywood how it is that a a. newcomer newcomer newcomer new new- comer never seen on a public screen even at a preview suddenly receives contract offers from several several several sev sev- eral studios The most striking instance recently was that of youthful Glynis Johns the beauty of The Invaders Miss Johns was eyed with approval from several several several sev sev- eral directions long before the imported imported im- im ported film had hit a preview screen The approval was most appreciated by Columbia which as releasing company saw her first The circuit operates on a mutual mutual mutual mu mu- courtesy basis Rival studios exchange prints of their films new and old No charge is made A hit on the home circuit just justas as in the commercial theaters picks licks up momentum as it goes alone The demand changes