Show TRUCK LEADERS EYE LOST SALES Discussion of advertising plans to gain new business and a Lost Sales Autopsy analyzing causes of lost business featured second-day second sessions sessions ses sos of a three-day three sales conference conference confer confer- ence once here Tuesday of western freight freight truck line representatives Attended by representatives of lines affiliated with Freight- Freight ways Inc operating in the United States and Canada the conference will vilI continue Wednesday at the Hotel Utah Reed E. E chief of police told the truckers of his experiences as an FBI official Ray Doherty Portland Ore assistant sales manager manager man mane ager of Consolidated conducted the autopsy and Leland Leland Leland Le- Le land James Jamesr Portland president of Inc discussed sales methods I Other speakers were Charles Graves Denver Colo Cob John Youell Portland Harry Baker Ore Kenneth Burton Portland Cal Denver Don Thomas Pendleton Ore and Walter Birtch- Birtch ett Portland A luncheon at the I office 1190 South State street I afternoon sessions at Hotel Motel Ut Utah h hand and a dinner at p p. m. m at th the hotel to be addressed by Ernest D. D Salm Salt Lake City representative representative representative represent represent- of the bureau of motor carriers carriers carriers car car- I C C completed Tuesdays Tuesday's program |