| Show Press Agents Find Business Dull No Dull l Du No One Cooperates B By y Paul Harrison HOLLYWOOD While HOLLYWOOD While cheKin the ragout of veal eal with some orne pu publicity pub pub- gents at one of the studio studE o restaurants I asked a little accusingly ac ae- whether their theft craft Is b beginning beginning be be- ginning to take on an dignity o or r scruples or maybe mabe some new new born bor n caution During the past two or three years year there have hate been deplorably deplorably deplorably de de- few hold bold or ingenious ballyhoo stunts and it seems to tome tome tome me that all ail forms of oI need a little type circus type press press- to pep them up No matter that publicity and Journalism are natural enemies or that hat good reporters reporter always alwa's will wil try Coo to expose or ignore fabricated events and faked stories stones Some of the stunts turn into legitimate n news ws and some are merely amus amus- ing l g. g But they all add to the color and aad engaging fantasy of this celluloid cell lr loid d dream tt world orld If It you want to see ee what happens to entertainment entertain ment meat when its gets gels stitt stiff necked necked look Jook at the Metropolitan opera and the size of ot Its ILs ts delIc deficit t. t Stars Are AreNow AreNow AreNow Now Artistes Well wen the press pass agents stoutly denied they have hA lost Jost their chair line flee I flair for invention in nt but they gen gen- geni i eral y admitted their business iless i iless Is s less tun fun these days They said sal d that although Hollywood still like s to think of itself as a sort of ga gay y asylum its individuals all wan wanto wanto want t to be regarded as sensible citi clU- z ns and aad serious artists As to for forthe r the cinema itself executives are strong for tor suppressing technical news in order to preserve the publics public's publics public's pub pub- lic's tics Illusions This means that they want you to believe beleve that the hero really booted the villain Into the crater of ot a real volcano Worst of all the bo boys told me is s that players themselves no longer will cooperate in making news When Bebe Daniels was teas a top star she approved a suggestion that she sheget sheget sheget get herself arrested and Jailed tor for an speeding speeding an adventure which would tie in nicely with the title ota of a picture she had Just finished Miss bills Daniels drove down to Santa Ana where there tt was as a notoriously tough Judge played tag with a speed cop and spent 10 days in the pokey And then there was teas Reginald Jenny Denny who didn't mind getting lost ost at sea coIncidentally with the release elease of one of his hb nautical nautical- epics He ie hid out In his yacht down near Ensenada for tar three days at which times Umes the U. U S S. S coast guard began a search Warned of this Denny hastily put out into the ocean en en- en countered a furious st storm nn an and came doggoned near being really reaU y lost There Are B Blondes nodes I And Blondes One of the things that set m me meto meto e to thinking about the decline o ol 01 t Initiative in publicity was the true story the other day about Joan Blondell Blundell and some other tow head legally forming an organization called Blonds Inc Ine The purpose of this nonprofit corporation seems to be to combat the notion that blonds are dumb although the stunt itself looks like prima facie evidence of goofiness Miss buss Blondell's press agent would have had more tun fun with some such suchE E r device as Metros Metro's eastern exploiters exploiters ex ex- plotters dreamed up several years for ago igo for Blond Bombshell I 1 be be- lieve Setting out to prove blonds are more amorous and emotion emotion- emotionally ally rasp h n brunets they made a machine covered with wires and dials which looked like something something some- some thing hing out of Major Hoople's attic Then they hired a man to serve as scientist and called in a flock of light and dark haired chorus girls Members of the press kissed the curies cuties while the professor read the dials and compiled complied data which of course course showed much stronger reactions reactions reactions re re- actions from the blonds No one knew or cared then that all but two of the blonds were vere bleached brunets and that three of the brunets were dyed blonds Everybody had a fine time Disproves e s oves Blonde 8 one Theory 7 eor y q n A r a s l t s I i fir k ir a e A s t a ro bh f A s t. t 7 t p kiwi i p WV Y pJ N t iA f I V fY vf ns 1 lt y J. J f k f r CI tr w. w w 4 y i is My Vii r. r C i J JJ i h 1 j t tk h d k J j r H J i i 1 N Joan Blondell Combats popular notion that blondes are dumb |
