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Show FOUND- Pdir 0Tl the dance in Copntfl Vp'i x If WW Kentucky Straight Bourboil I National DislillorsProJuctsCif FOR THE BOYS WHO ARE FAR AWAYI AS a tribute to the 4,512 Penney employees in out lighting forces, we are devoting the month ot July to selling the War Bonds of our Country. For our hearts, and your hearts, are constantly with th"e bys- That is why every Penney associate is so willingly mobilized in this great campaign. 5 Today Sgt.Tex Klous of the Hutchinson, Kansas, t store, decorated for shooting down two Japan planes off Kiska, is in the thick of things in the Aleutians. Aleu-tians. Buy a Bond and help him annihilate more Japs! Today Sgt. Malcolm Logan of Laramie, Wyominfr a r Ivmg Fortress gunner, is thought to be a prison", in Germany after the famous April raid on the 5 Kenault works in Paris. Buy a Bond, and carry on, j tor him, where he left off! I Yes, Buy a Bond now to help your own sweeikt" T yT so,n' yur n'phetu or your neighbor to co' marching home again. I nnT iU!y y.our Purchases of War Bonds at Penney'' knocked sky-high our quota from the Treasury. Ws beat that record-back our boys with every dollar spart-buy Bonds at Penney' 's now! ar , ,mt. "Scare" and "Shortage" Advertising What It Is, and What It Does The Office of Price Administration thus defines it: "'Scare' advertising is that which tends, through fear of future price increases, or shortages, to induce the consumer to make speculative, advance purchases." Here's what it does: (I) Promotes Hoard.ng; (2) Creates Needless Shortages: (3) Hastens Rationing; Ra-tioning; (4) Hinders America's War Effort. Wise advertisers, will not use such "shortage"' appeals ap-peals to quicken sales as: "No replacements after these are gone;" "We can't beg, borrow, or steal any more for the duration;" "This material is prac ticallv extinct;" etc., etc. Thinking, patriotic advertisers cheerfully join the Office of Price Administration and the Nation's Better Business Bureaus in discouraging "scare" advertising of any sort. The Nation's economic interests its vital home front urgently require it. "From AH the Nation Cooperation" NATIONAL ASSOCIATION OF BETTER BUSINESS BUREAUS WELtf GROCETERIA PHONE 63 WE DELIVER WE SERVE GOOD EATS-GIVE EATS-GIVE US A TRY CHINESE DISHES A SPECIALTY PASTIME INN AND CAFE CIGARS, CIGARETTES, BEER Joe Jaurequi Mrs. Jennie Mattson Proprietors |