Salt Lake Telegram | 1934-04-11 | Page 11 | N R A Past Testing Stage, Gustin Says

N R A PAST TESTING STAGE GUSTIN SAYS Ad Club Members Addressed by Attorney The N R A one of the most far far- reaching caching and revolutionary of governmental gov gov- policies seems to have passed assed the experimental stage Harley Harey Har Har- ley ey W. W Gustin assistant district at at- torney orney told members of the Salt Lake Advertising club at the Newhouse hotel otel Wednesday All industries must mUt adhere to and recognize the policy of the administration admin admin- he said Undoubtedly the theN theN N R A will result in a new conception of f competitive business activity and among mong the activities most vitally affected af af- in my opinion Is that of ad ad- Practically every code contains positive inhibitions against unfair and nd untruthful advertising While It II Its itis is s a mo moot t question as to whether th the responsibility for untruthful advertising adver ising is placed upon the particular industry or the advertising medium medi urn um advertisers advertisers' must t take ke cognizance cog of the different code coth provISions and regulate their tIes tics cs in harmony with the voice of every industry From code provisions it would seem that one of the most insidious and detrimental practices in unfair comp competition is Untruthful un un- truthful advertising A. A A. A Campbell was appointed chairman chair man of ol the On uOn to Portland commit commit- tee ee for the annual convention o of the Pa Pacific Advertising Clubs association at Portland In fn July