Show T Advertis Advertising ng Urged At Bank Meet too to Foster o st e r Confidence Tell the Public State Commissioner Commissioner Com Corn missioner Declares to Utah Association STRESSES AVERAGE MAN Says He Will Enforce New Laws Laws' to Letter Special Sped to The OGDEN June 17 Broad 17 Broad advertising advertis advertis- ing campaigns designed to restore public confidence were urged upon members of the Utah Utah Bankers' Bankers association association asso asso- elation here today by State Bank Commissioner John A. A Malia H. H E. E Hemingway president of f the Commercial Security bank of Ogden was elected president of the association tion at the closing session He succeeds sue suc- 3 J. J E. E Halverson of Brigham City Charles L. L Smith president of ot the First National Bank of Salt Snit Lake was elected first vice president J. J A A. Cheney cashier of the Uintah State bank of Vernal second vice president and H. H HB B. B Crandall vice vicc president o or of orthe the First State bank of ot Salina Sauna re- re reelected reelected elected secretary and treasurer Three new members of the committee were elected They are W. W H. H Loos Laos trust officer of the First S Savings bank of Ogden 1 G. G S S. S r. r Murphy assistant ant cash cashier er of tint Con Con Con- National nal T torn pany of Salt Lake and Claude G Salisbury Salisbury Sal Sal- cashier of the Springville Banking company Mr Malla Malia speaking at tn second days day's session of the twenty f an if th an annual nual convention of the association in inthe the Hotel Ben Lomond prescribed a palliative for conf confidence with three words Tell the public Confidence must be fully restored d dand and the public must be made to rca rea lize that frenzied m markets cannot be relied upon to reflect intrinsic values values values val val- ues he warned Dont forget torget that you are dealing with the average man and the average man is fundamentally sound round He fears tears the unknown perhaps but responds with his confidence when the veil of mystery is raised There should be nothing mysterious about a bank nothing bank nothing you wish to hide In every bank there is a wealth of material for a strong schedule ol of advertisements Not the kind that just pats yourself on the back but real information Information in formation with human interest interest The bank commissioner advised the bankers that he intends to carry carryout out the provisions of ot all new banking legislation to the letter He spoke of the new new state depository law and warned that any state and national nal bank which desires to act act as a depository dc de de- de for public funds must pass the scrutiny of the banking department depart depart- ment GIVES GI FAIR WARNING I 1 may as well give fair warning that any bank in this state which is not per cent will not be licensed to to receive public funds he said Mr Malia MaUa reviewed the provisions of at the Glass bill particularly with respect to the deposit insurance insurance feature and cautioned the bankers that if it you cannot get your house In order so as to come under the ad- ad Continued on Page Face Two BANKERS URGED TO ADVERTISE Continued From rom Pace Pu One vantages of this law you may as well prepare to fold up your tents The commissioner deplored the fact that the recent session of the legislature legislature legisla legisla- ture did not pass a proposed measure which would have made the banking department sustaining self depending upon banks and not upon the taxpayers taxpayers tax tax- payers for its maintenance As M a result he said the appropriation tion for the next biennium has been so curtailed that the departments department's activities will be crippled ASKS FOR HELP ThIs at a time of ot added responsibility responsE responsE- is sighted short-sighted to say the least he observed Perhaps at the special 4 session with your help some relief relict can be had If not we may ask this association or its members to help bear the burden Discussing regulation of financial Institutions Mr Malia told the bankers bank bank- ers that reforms in banking must come from themselves He urged co cooperation cooperation operation in carrying out the duties of ot his office and md stressed the necessity necessity J sity ity for an efficient competent staff staffIn b In th ih mn u V Ull Y Your st state b banking king department is trying to merit your confidence and respect he declared It has not had this in inthe the past If you doubt this you have but to remember back to the last campaign when its affairs were hawked about the state stat by political blatherskites for no purpose perhaps but to further the ends of the off office office- ice ice- seeker leeker Mr Malia MaUa struck at the speculation which he said characterized the postwar post war period He assailed a sympathetic sympathetic government for allowing the speculation which lured bankers to their ruin to continue The session opened at 9 a. a m. m with an address on The Outlook of the Livestock Industry by J. J M M. L Macfarlane Macfarlane Mac Mac- farlane president of the Utah Cattle end nd Horse Growers' Growers association OTHER SPEAKERS Oth Other r speakers and their subjects ts were Dr W. W L. L dean of the school chool of commerce Utah State Agricultural Agricultural Agri Agri- cultural college Logan Philosophy of ot Big Business and C C. C A. A Phillips dean of the school of commerce who spoke on Some Teachings of ot Prosperity Pros Pros- and Depression The convention closed with reports reports re ports of the tho auditing resolutions elation held in the hotel Following the Utah bankers' bankers convention con con- the meeting of the Utah memo mem bers of the American Bankers' Bankers asso elation was to be held in the hotel They y elected D. D A. A McMillan pr sl si- dent cent of ot tho the First National bank of Murray as vice p president res iden t of the American association for Utah succeeding suc sue Lawrence Clayton of Og Ogden Divisional vice presidents elected arc are Ray Wilson vice president of the First National bank of Salt Lake in the national na na- na bank division Willard Smith cashier of Zions Zion's Savings Bank and Trust company In the savings division divi slon sion Henry Gardner cashier of the Bank of Spanish Fork In the state bank division and Reed Holt trust officer of Walker Bank and Trust company Salt Lake in the trust divi sion Lion |