Show r 1 PERSONALITY 1 OF STORE IS Kw w K BIG FACTOR M Equipment and Z Go Far to Make lake Ii w Success v Retail Retail members of the I IG iG G A A. know that store personal personality is now 1 lh The battlefront of retail competition c n. n J AU of the old factors factor of at Uon tion have become relatively equal ricer Price vary but lIt e sai sales promo promo- i Uon tion methods are similar advertise advertise- e look alike inventories run runabout about the same I But the stores themselves differ i Sharply Standardization has not not not- and ina will not take not take away that something something some some- j thing which in humans is known as personality Store personality may be dissected r roughly into two factors personnel factors personnel and equipment Personnel admit admit- has been a problem for many years But the matter of equipment with personality has received con con- less attention t r The I I. I G. G A. A stores now give it ft the attention correct equipment and arid correct cor reel arrangement make possible the appearance essential to personality Customers like a bright attractive like business like st store re They appreciate i the neat arrangements of mer h n- n disc dise the striking displays the atmosphere at- at Biosphere of cleanliness and sanitation sanitation sanita sanita- i tion and many evidences of ot up to date facilities I j t I 1 S v The public has been converted fromi from i the lit dimly discouraged and dist dis- dis t stores of ot yesteryear The I modern store must possess in order I to be successful such successful such distinctive t qualities that it automatically sets t Itself apart from neighboring compe compe- I f WO With these thoughts in mind store engineering in the past two years has taken tremendous strides The complete corn com has store to the undergone many changes |