Show i I Mon Money y L AT WORK Brief but kut important lessons in finance markets stocks bonds and anti investments I I Ji I W IV V AT KIND OF COpy WILL BEST EEST 5 SELL THIS AR ARTICLE IC LE 5 i I Ii I When can human interest copy copy be used to advantage it io in advertising What sort of products may it best be applied to Four leading advertising authorities author author- ties ties Tipper Tipper Hotchkiss worth and Parsons say that the following articles may be effectively effective effectIve- ly advertised by thee of ot human Interest copy cop appeals to the emotions rather than to the brain 1 Articles which the family uses to contribute tb t the enjo enjoyment ment of ot life lite such as musical Instruments and toys I I 2 2 Most articles which are frequently frequently fre fre- fre- fre purchased sed as gifts such as silverware books and flowers I I 3 3 Most foods aIl smoking m ma- ma Especially foods which contrIbute contribute con- con trIbute to nourishment 4 4 Articles which contribute to personal safety safet or longer life Ufe of ot the IndIvidual or members of his fam- fam ly ily such as insurance s safety fety de devices devices de- de vices and revolvers 5 6 5 Articles of ot personal adornment adorn adorn- ment meat f 6 Photographs and photographic supplies Copyright 1924 Associated Editors Inc |