Show Film Cursing Is Doomed in Swansons Swanson's View I Film swearing must cease Damn hell and other such polite Innuendoes by which the heroine may tell the h hero hero ero Just what she thinks of him despite the fact that they are clasped in loving embrace for the last out fade-out must go Though it may only be bo said on the screen statistics show that there there are always a number of ot lip readers in every motion picture I audience William II H. Swanson managing di director director dl- dl I rector of the American and Strand I theatres in Salt Lake by no means a a. prudish or priggish person has ventured ventured ventured ven ven- the predl prediction tion that film mm swearing is gradually becoming nil in the cel celluloid celluloid celluloid cel- cel world In fact he takes exception to re recently recently recently re- re published dispatches in which T. T P. P OConner chief British film censor has declared that the great majority of film mm pla plays s 's shown in Great Britain are American and that there has been a a. atoo atoo too frequent use of cuss words I Even when Bunyon's Pilgrims Progress was in the process of maki making mak- mak i i ing it is declared the actor that took I the the part of T Talkative being told to toI j I talk freely grew angry for some reason rea- rea i son and his l language was so 50 painful I and free that it shocked Inmates of 1 the deaf mute institute who read his i lips And at that declares Mr Swanson who has numerous film Interests and andIs andis andis is always working for a better picture Policy polley the photoplays are not as bad badas badas badas as the stage Who has not noticed he said great increase in profanity in the spoken drama on the American stage during the last dozen years There are vaudeville theatres today in which damn Is forbidden on the stage but in the moro morn pretentious theatres devoted to the drama what does one hear The curtain rises A girl stenographer stenographer I with elaborate coiffure couture and a short skirt is chewing gum sum She answers answers an- an a tL telephone call calI in an Impudent r. r manner anner and aid then takes the name or of orthe the Deity in vain The audience laughs Wit seems to tobe tobe tobe be based on an element of surprise That's what makes a man laugh so when he sits sUs down on a be bent t pin |