Show Thirty Million Families 9 Read Mead American N Newspapers Newspaper NEW YORK Feb 5 The 5 The daily newspapers constitute the strongest bond binding this nation into unity William Ashley Anderson of N. N W. W Ayer Son Inc told persons here in a lecture ledure on newspaper adver adver- Using thing Up to the present century Mr Anderson said and to a large extent carried over into this century the rise I arid and fall of newspapers has paralleled I dramatic c episodes of great national and local significance Any great event that causes opinions and prejudices prejudices dices to coalesce aligning people in controversial and belligerent groups behind popular leaders who individually indi express the mass feeling will demand increased circulation of newspapers newspapers news news- news news-I papers to meet th the needs of ot the interested inter inter- ested groups But in the last generation there has been a marked change in m the character and significance of news news- papers Today they are the meat ItseLf it itself itself it- it self upon which the public intelligence intelli intern gence genee Is fed While all aU intelligent people have certain interests in common such as patriotism law enforcement cost of living society is organized in groups each of ot which has its special inter inter- ests For this reason newspapers develop develop de de- almost distinct personalities Papers attract to themselves groups of or readers who are in personal sympathy sympathy sym sym- pathy with the editorial character of the paper itself and probably with the editor himself SERVE MANY TASTES Business men will favor a paper which gives a clear sane exposition of news relating to economics Con Con- I people of a family will in incline cline chine to conservative reviews of thi ti news Younger people who have no at yet given form within themselves 1 tian ti Ie an attitude towards life will read i u t sensational paper for tor excitement an and entertainment This division of interests lead Iea editors to attempt to extend their influence in is fluence by dividing their papers In into departments The result is that sane soni newspapers are read because of ot the thi clever comments of a favorite colun others because of first rate SPOrts sport reporting others for domestic hints hint and others perhaps for the comic strips There is probably a greater varlet of newspapers published today than ever before Approximately daily dally newspapers are published in the thi United States morning papers 1500 evening papers Of 0 course our wide flung nation with will about families all read reading nl the same language all conforming ti to approximately the same customs wU th several enormous focal cities and a 2 multitude of smaller cities separated by great distances but in instant fastest communication by telephone telegraph tie felt graph and radio makes in ln to have innumerable papers tl serve all COMMUNITY Il DEMANDS DEl IT It is decidedly worth while L that in all the history of modern nod mod ern era merchandising no industry ha Iw solved the problems of distribution throughout the country so success successfully fully as the newspaper publishers Not only do the newspapers reach read into close to families but they do this every da day everywhere Is there any other known product that thi can begin to duplicate this stupendous feat But it seems seams in the light of ot hasty bast analysis almost absurd for all this thi torrent of ot newsprint to be poured forth into the hands of readers What good docs does it serve The simplest answer answer an an- answer to this is The community demands demands de de- demands mands it fUn |