Show THE TIlE NEW PSYCHOLOGY T THE new psychology is a marvelous thing All AU the seductive blandishments of commerce commerce com com- merce fierce arc are grounded in it Before those who vho possess an understanding of its intricacies life is spread out as a roseate panorama By its aid all that glitters becomes gold in truth Our leaders have become community con con- Cosmetically alluring women have become beauty conscious conscious et et cetera et cetera ct cetera It has come about at last that this science of the mind is to invade a field hitherto be believed believed be- be to have been leen dominated by natural phenomena that phenomena that of love loves We Ve should be prepared to see without shock neatly lettered signs displayed in tailor shops and haberdasheries haberdasheries haberdasheries haber haber- this spring reading Scientific aids for lovemaking sold here For FOi the National Association of Merchant Tailors in solemn convention assembled has hassent hassent hassent I sent out the word that the two most important important important tant factors in mans man's life are business and love and for both men have always dressed inadequately The delegates decided to do something about this from the scientific angle angle angle an an- gle employing psychology in fabric and pattern The new fashions for men are calculated and designed to bring results to all men i divers and sundry in the gentle affairs of the heart tailed Spike-tailed coats high silk hats starched collars black shoes and some few other accessories will be indispensable In Inno Inno no case should men wear tan shoes with formal clothes or light colored sports coats or light felt hats and expect to be successful in business or love A derby hat with cutaway coat in the afternoon will produce dire re re- re Armies are uniformed against the |