Show WHAT TO PUBLISH T THE HE extensive survey of the publishing Industry Industry industry In- In in America concluded recently by Investigators for the National Association of Book Publishers asserts that the publishing industry is in a very bad way because publishers publishers pub pub- lishers ushers are incurably hopeful and fail to chart the sales possibilities of projected books as accurately as they might Publishers the survey says have a habit of tf believing that each book that is published published published pub pub- may with a break in the luck become a best seller This permits unsound principles principles ples pies of book selection to operate with the result that the publisher loses money on a tremendous percentage of the books he issues That there is room loom for vast improvement cannot be doubted But the publishing in industry industry industry in- in will always be exempt to a certain extent from the rules of ordinary business There will always be books that need to be published whether they are arc to make money or not A good publisher must be something of an optimist If he is too good a business businessman businessman businessman man literature is apt to suffer |