Show Oats Name for Anecdotes to Sell Products Oats not a grain gram but a term meaning oral anecdotes was urged as asa asa asa a means of selling merchandising by Robert L. L Jordan Jordan Jordani sales man manger manager ger of ot the Western Mid Dairy Products company in an address before the Salt Lake Advertising d club at t tie the e chamber of commerce Thursday Instead of ot telling your prospective Uve tive buyer all about the merits of your articles tell her stori lier-stori stories i a bout about out a third party who bought your article and create a demand by that by-that that method he ne said Abrah Abraham m Lincoln used stories to drive home his thoughts These tales roles were oats Use them like Uke he did to drive home your lIal sales effort fort Mr Mx Jordan declared Mr Jordan said the present is an opportune tune time for merchandising because qu quality always has demanded a a premium Emphasizing quality in instead stead of prices which have been stressed because became they are low will re remit re suit mIL in larger r sales lales he asserted Vi |