Show t I IA A Washington Daybook i By Dr RODNEY BUTCHER DUTCHER WASHINGTON July 2 Theres There's a anice anice anice nice thing about the federal trade commission in iii case you dont don't know It protects you ou and me from a a. lo loof lot lotof lotof of slickers sUckers who are constantly trying to gyp us by false pretenses False claims and misbranding o of goods come under the general head of unfair competition with the commission commission com com- mission but while the law thus designedly de- de protects business ss firms from each ach other it also saves a whole lo lof lot lotof or of f consumers who would be bc likely to believe whatever they were told The federal trade commission tha's thas that tha thatIs Is Is s keeps advertisers ad honest Most of ot them hem presumably are honest anyway but a glance at some of the cases S wherein the commission has sued issued orders to ce cease e and desist indicates indi- indi cates ates that some of them would like to o get away with murder TESTIMONIAL SUBSIDY About a year ago the commission decided that when companies paid for testimonials for their goods they would have to admit t the fact when using same for advertising purposes Thus one finds that recently the commission com com- mission had to get after a hosiery company which was paying money to actresses and using their testimonials and nd photo photographs with no conspicuous mention as required The Th same firm the he commission found was using unauthorized un- un authorized i Indorsements alleged to toome come ome from actresses A common complaint is that com com- panics claim to be manufacturers of the he g goods Dds they sell when they arent The commission puts a stop to that sort of thing too The prize among recent cease and nd md desist deslet cases was offered by a vault concern The commis- commis s- s 0 sion lon sa says s 's it it-It it charged with Offering rewards for the disinterment I of burial vaults of competitors tors ors acquiring rIng and exhibiting products products prod prod- of competitors and calling att at- at t to their alleged bad condition condition condi- condi tion ion circulating pictures and letters disparaging competitors' competitors products and the value of ot their guarantees securing the cooperation of cemetery associations and the superintendents of f cemeteries ries in conducting a campaign campaign cam- cam against competitors' competitors prod- prod MAKING TAKING WILD CLAIMS IS Other similar stipulations lately have lave covered such bad actors In bail busl- ness ess as have been Prod Producing a compound designated as an Infiltrating oxygen reducing cream ream alleged to remove excess fat tat from rom any part of the body Asserting that a certain transformer trans trans- former ormer for automobiles will nate ate carbon fire lire any spark plug regardless re- re re-I re ardless of condition eliminate the I necessity for new piston rings and re- re boring c cylinders linders and save from 15 to 40 0 per cent on gasoline Promoting a coal saver saber which although although al- al though composed mostly of common salt was represented as making poor coal oal good and good coal coil better as preventing pre- pre venting and removing soot and as Increasing increasing in- in creasing the heat o of a given quantity ot of f coal from rom 22 to 28 23 per cent Using statements and pictures for a poultry farming correspondence school which Implied a larger faculty and more space than existed Using the words English and China to designate mens men's clothing articles made elsewhere and silk crepe flannel and suede to de describe describe describe de- de scribe things made of other mate mate- rials False advertising among colored people of charms sex books and similar sins sim ilar liar articles Representing a battery solution as one that would not freeze and would Instantly charge the battery Advertising paints as best and high grade when such Is not the fact Using the word grape on jam and arid Jelly labels without admission that neither product nor flavor was de derived derived do- do rived from the fruit itself Publishing clothing and underwear Indorsements by French couturiers which were not authorized and representing representing representing rep rep- resenting the garments to be used by them as a foundation over which to model their garments when th the couturiers couturiers cou cou- tuners did nothing of the sort Representing a so called water re- re as Imparting to water by Immersion therein a special therapeutic therapeutic therapeutic thera thera- value Using the label West Point on I i Jewelry and cotton goods with pictures pictures pic plc- tures of at cadets or soldiers when the war var department had not adopted them hem for tor use at the United States Stares Military academy |