| Show MEDICAL MEN r. r i.- i. FIGHT AGAIN AGAINST T l tt National Group Encourages a Dealers to Be Honest 11 in Advertising J PHILADELPHIA June 9 UP UP- UP The American Medical association is doing a n tremendous work in discouraging discouraging aging nging use of at misleading labels l or 01 advertising advertising advertising ad ad- in food tood matters and In ht en encouraging encouraging en- en dealers to be honest in their claims and their products Tl This s developed today in connection with the associations association's annual convention convention convention conven conven- tion when the board of ot trustees presented presented presented pre pre- a report through Dr Olin West dealing deaUn with fraudulent claims made as to health virtues of various food products A special foods committee now Rives gives ives seals of approval to certain foods meeting Its standards and re refuses refuses refuses re- re fuses these to others it was rev revealed aled Some manufacturers anxious to have havethe havethe havethe the support of so powerful a bod body have ha Indicated desire heretofore to change their products or advertising to concur with the associations assocIation's ratings rat rat- ings A considerable group has obtained ob obtained ob- ob seals Through the committees committee's efforts many manufacturers have been In Induced Induced induced In- In to abandon trade names which make absurd claims or Dr Morris Fishbein editor of the Journal of ot the association speaking on Food Fads and amI Follies said that every new discovery in medical ad science science ence is promptly exploited beyond reason by commercial interests He ridiculed propaganda which is to the effect that the inhabitants of un un- uncivilized uncivilized civilized sections do not die of cancer cancer cancer can can- because became they do not eat cat white while bread |