Show I t t tIA 11 IA A New Y Yorker at Large j 1 J By GILBERT SWAN SWiLl NEW V YORK June Junc 9 9 Until Until re recently recently re- re I have never taken my spine re-I re In hand and summoned enough courage courage courage cour cour- age to walk through the portals of or orone one of Manhattans Manhattan's many temples dedicated to beauty and to ta beautys beauty's by Somehow I have never managed to l live down a n. sad experience i 1 n i youth when I was caught by the then n neighborhood c cIS i g h b o 0 gang in possession of or my sisters sister's fancy perfume atomizer e eThe The assurance that no one will I bite you has not f been sufficient to lure me Into this world of or ultra- ultra modernistic furniture furniture furniture furni furni- ture of or languorous lights and more languorous lady attendants of or mirrors mirrors mirrors mir mir- and cabinets filled with cosmetics Ies ics of or charming and Ingratiating hostesses who rustle past In silken pajama-gowns pajama of or pungent aromas and subtle aromas Its It's all aU been too ladylike for the likes of oC me inc and too foreign But the other dB day Elizabeth Ellzabeth Arden Ar- Ar den one of the more successful high priestesses of or this fabulously i irich rich industry took me in hand as assuring assuring as- as suring swing me that it would be after atter hours that the worst would be over oer for the day and that I would not encounter any women running about in f face CC cream and kimonos I II II I have ha-e known of course for some sometime sometime I time that whether the thc times Umes be bet I good bad or Indifferent the beauty Industry c goes s on running up Its rail mil lions Miss Arden reaps in something something some some- thing like a year according j to reports Helena and others also can cnn reveal cal vast incomes I even cven In years ears of or depression I a 9 o a o a And so I am no now able to reveal that Miss Arden started out in life as Miss Graham She was to ta be exact Florence Graham I as she was born In Canada Her f fen fen- ea- ea lures Indicate a mixture of Scotch 1 and British J When she came to America to find work she carried with her a a. copy of I Ithe the Immortal Enoch Arden Arderi She had already determined not to ta methe use me the family name In trade so she took the name of Arden But Bu before she established her own business she got a Job jab with a bIgI big I chemical concern and thus got sot he her herI I first experience in mixing things The chances arc she might still sUll have hav been In Canada but for the fact thaher that tha her family wanted anted her to ta marry a aman aman aman man who didn't happen to interest her She left without telling he her I family where she was going Nineteen years have clap elapsed d since sine she opened a n small place on th the She married a New Yorker Thomas J. J Lewis and automatically I became an American citizen One of or th the most spectacular mci- mci dents In her business career was he her I insistence upon a brUl brilliant red door I as part of or the modern modernistic scheme o oher or of her present building front Th The architects all aU but collapsed d at th the idea She made one architect walk wal all over town criticizing other doorways doorways door door- va ways s 's and finally he gave In She go got gother ot other her doorway She spends as much time as possible possible pos pos- sible on a fann farm In Maine which sh she I calls the thc Maine Chance She keeps an English butler who designed a I uniform to match math the store store store-a a hamIng flaming flaming flam ham I ing red tie and a slick white coat Her estate is near the water and I she keeps both aquaplanes and andI I 0 t motorboats a t hand When she ehe j first took over o the theold theold ci 1111 f old farm sh she kept ept j c- c 60 eo men at work rr until she arranged u the grounds and c house to w suit her tastes It is now 3 two to years rears later one of or the Maine L showplaces S 5 She Ii 11 e c finds rInds the attention it gets some somewhat c em embarrassing m b bar a r r a a. I since lon long lines ol 01 ol motor cars ears are rore routed p past t the I grounds I After hearing which I felt a bit more at home In a t. t b beauty uty salon Copyright 1931 NEA Service Inc |