Show i i Figures Tailored to Fit W Gown by Reducing Method Massage Replaces Diet in Modern Process T 5 11 bH b. b H f Madame has only of MEASURING up hei has nd S reducing PAT and A the result By JULIA BLANSHARD REW The rim made to measure figure is In the latest It is s salt alt an Ingenious development of the now princess silhouette Now instead of new dresses to figure the figure Is tailored to lit fit tile tho drees Suppose a nono too perfect 18 j sees Just Q a dream of a little frock she s craves Alas It has that slender slen- slen der she sho no no- longer possesses pos pea tight hips she cannot quite slide into and a very low rear that would her overly plump shoulders Need she sigh and pass It by Not at all She nay may take It and be trimmed down to fit it ILl That Is what warf wai done first of all to a Swedish who wanted to wear her iier mothers mother's wedding wedding wed wed- ding gown but was too big around for it and later to others c bally noble In their esthetic Ideals bytho by bytho tho ultra modern shop that Saks Avenue has opened REDUCING BY flY INCHES to this novel establishment establish establish- ment Is not a matter of ounces and pounds Scales do not enter Into It But the yardstick and the tape measure do Jt it fh inches not pounds that tAint ul out fly out the little terra cotta and silver silver- and disappear lute Info oblivion This Thin shop emphasizes the fact that the day the of-the standardized flat straight up and down figure is no ut more Curves pre ire in But no woman can tell another woman her curves be I Each woman Is her hr own storm norm and two things determine Just how big or ho little should be the arc o oher of her feminine contours These de determinants de- de are her and tier her bone structure They n measure a a. woman and decide how many inches thc thc-e should be in various spots aj and d then reduce her to fit the requirements r. r The of reducing JB is not hot by diet Weight Is In ho no index whatsoever what whatsoever to a figures figure's That Idea tda I is as pase passers s the flapper figure fig ure Three meals R a. a day daV no diet restrictions hUt but the right of foods are ar the rules X the or or are worked on But the tte fat Is at- at lacked vigorously and The body is nut in prime circulatory c condition or OH the tiro theory that excellent will prevent ot of fat S here here- arid and where elsewhere no woman wants it ft WAISTLINE IS ATTACKED The main of attack in this modern manner of oi reducing IB Is of at course the Eight women wom en out often have S lii of flapper hips That convex bulge does doCs nothing whatever r for the tho new silhouette I belted Low frocks concealed it But throw It lii high relief velle Having It reduced Is isi preferable preferable prefer prefer- able to wearing In tire the opinion of many modern women Healthy normal proportion 1 Is the for by this meth od Too many figures that have been concealed In styles of tire the flast few cw years years- ears are alas las more mere as assortments as- as of odd Jumps of ot fai faL Spreading Supper upper arms that be be bespeak speak tho aed spread spread- H livy diaphragms bulging thighs thighs' f fatty Uy shoulders the knee lumps or fat and thick ankles ankIe are the float Insidious foes of the gr feminine beauty that new Y 5 styles ask of women It t i Is liar liar- mony of face faco and figure fiure now now or or aglI gets nowhere Home omo of ot tile the shops shop's most niost interesting inter Inter- esting work Is done dono on ii those Inside Inside- the lumps o 01 fat which make a woman look because they spread her knees when she sho walks and cause her to sit with her feet apart a most ungraceful pos t ture re arms come in iii lot for their share of at massage So does docs that telling roll of fat fot across the back of some necks that are o over 30 Every of y al s is a foe to be 18 battered bat bat- down FAIR FOES OF FAT Strong armed strong fingered ruddily healthy glowing Norwegian Norwegian Nor Nor- girls attack these beauty ben foca and reduce the tho figures to perfect per per- feet proportions They aro proudest proud proud- est cst perhaps of ot the grand opera singer who lost nine Inches around her waist two around her upper arm arrn four around her hips and three around each cadi knee She looked likelier own daughter when she finished they bragged For Fora a 33 the lumps ot of fat disappear that dead flat look of faces over 40 gives nay ivay to to- the tho live healthy glow that follows good circulation themselves could perhaps per per- haps make their thIr figures over 11 It Js is not that sonic some might not be Just Justas justas as handy lit in remodeling themselves themselves them them- selves as they are their clothes But flut so few fers persist It is PO ao much easier to have the tho alterations mado for one And of course course In this day and age it is no so much more modern |