Show if r I iii IJ I f n It Jf re t I a lot of Speed and Pep The one ne thin thing the theall N NEW W YEAR will need most of all is a lot of driving g power The tremendous pace set b by old 49 1927 27 gives the New Year kid some som thing thin to shoot shoo at a i. i The super super speed speed power and pep pep of pf BEA BEARCAT BEARC cA AT T F I MOTOR FUEL will be more in evidence than ever Faster automobile a and nd airplane travel more powerful power power- lr ful and higher compression sion motors more e exacting g f a performance will be the order of the day f 1 BEARCAT T the pure un doctored motor fuel will undoubtedly lead all other fuels in iii popularity popularity pop pop- during the strenuous days of 1928 v Look for the of Sign At Independent Gas Ga Oil Co Co 7 a A Service Stations f 1 Parco's F No ut w The Salt L Lake ke Telegram m I IDall Dall Dally and an Sunday Established 1002 1902 5 Main Math Street Phone Phona Wasatch 73 I All business correspondence should b addressed to The Th fitS Salt Lake Lak Salt Lake Litke City Utah The Th Telegram Is s a. member or of the AI Ae sedated Press Preas The I II exclusively entitled to the u. u for tor b- b of all new dew credited to It or not credited In thi paper and also allo the local new pUblished herein TE MS OF Or SUBSCRIPTION DAILY AND SUNDAY In Utah Idah Idaho C I Nevada and By WyomIng Wyoming By carrier 20 Oc Oc c per week by mall mast In advance em On eer e mo month th one year StO 10 All other er ere tales states per month SUNDAY ONLY in to Utah Idaho N Ne e vada and fly Dy By n In ad adVance ad vance yance on nn year ear 13 S. S All other othur stoles states S 5 S 5 I ADVERTISING BRANCH OFFICES Veree Ii Conklin Inc New York City Madison Menu Avenue e Chicago 28 East Jackson Jackon Boulevard d Detroit Lafayette var n n. n J J T Vell nh Company San Franc 14 42 Market I Lo Los Ios Angeles Angelu Tinte g StatUe white White Stuart a II a as second leron Ia clap clam at lit tie the 1 post office ru at Salt Sale Unk fai Olty Ity Utah Ula tend under e act ct ot of March larch 5 3 1871 1870 VOL XO r r. NO O. O I January 2 1028 l- l I 6 DU s J. J var e r e- e amra os NATIONWIDE W A I tri INSTITUTION INSTITUTION- RAl Uli BALCONY PONY I 0 e 0 where savings greatest are South greatest State Street B. B Beginning r e e Tomorrow r T I at a f In Our Selling Plan You Will Never Find Se Seconds Substandard or Merchandise of Doubtful Quality I Important Announcement I Concerning Coat and Dress DressI I I Distribution n for January I 4 Even for Salt Lake Sales ale at their best this Annual Co operative Co-operative Fashion Idea is of outstanding importance I I f. f For t volume of sales number of stores n nearly arly 1000 quantitY quantity quantity quan quan- of garments involved and the n number of customers served the January Garment Distribution we believe has no no I rival in iii these United States The The r reputation p of of such an an event a gained ahie d through 25 I suc successful has been b built entire value value- seasons n e entirely y upon giving value g vin g gin in Coats and Dresses presses Only this organization ion of nearly 1000 stores I with vittI its many expert buyers buye s both in furs and andin 1 in in materials working in operation co-operation with the Fashion Al Authorities who who- sup supply ly us the year I round could handle haIdle at one time such a vast number Clumber of g garments I tP S Salt lt Lakes Lake's Share of These Important Import Import- J ant P Purchases Is Now Ready Ready Gar Gar Garments I 1 hill foil a ments That Have H- Been Placed i in n Stock Since Christmas Christmas and and r J We e Invite You to Come erne an and Inspect Them em r 4 i Here Are re tl the Popular Prices rites l rr I 4 t I I Coats 1475 1975 e Ii r Dresses 46 9 1 1 4 2475 Girls Girls' Coats 0 4 5 1 tt Here indeed are Coats and Dresses whose identity cannot be judged b by price alone Admittedly the prices are re low but the quality of the garments shows dhows the he extensive experience of the J. J C. C Penney Co in STYLE MERCHANDISING in I being able to embody the BEST of style features I It is well known that many Coats Coats' and Dresses r at prices often lack the assurance of style and q quality of material found in J J. J C. C Penney Co garments garments' t To Salt Lake Women Let et Nothing i C Certainly not household duties prevent duties prevent i te y f you from taking adv advantage of these values r e It Its is pre pre eminently eminently a b bonus bo nus u 1 t f Q In this event we hope to materially y increase increase in in- crease the number of those wh who throughout through through- out the year year honor us with their patronage 1 Balcony h I r I L v vi II i t 1 6 t I I b 6 I i l l p F h J r w L r t s as sr su r S t f I I 1 1 r I I l I |