Show t- t 4 1 I cr r i I. I t 4 Di f r C f iL F r Lr 1 4 v. v L L. L 1 L t I. I L LL h VI r tut Jl oJ t A r v y Il ti U r- r U A ll r l' II 17 i I Y f 1 C. C T T J 1 s 1 sQ 1 R i. i e Q ft b. b a 0 h e k e r r I A A. CA R WORTHY O OF 4 ITS Q Qa NAME 1 ii ii RL r. r sE J I Lj e c i lr AIl AI l' l c Iii r 4 J S' S l o Ji r It jt L a iIII i. i J l O ur U r H a t t a So ft I RT i j rt 4 r- r n- n oi io i f. f n cI I j t w I Is I IThe Th 1 r J E R Rin n e. e i L 7 I l. l l t I 37 F v rw I r I From r m many a applicants pp rite we have been bee chosen chosen a and d accor accorded ed the s sales s franchise fran an A. A N i J chise of automobiles in Salt Lake In City and vicinity lJ It This Th IS Ricken I backer b k f franchise ran ch is is t the h e mos most coveted d b because I J I ere one of of the k kF I LC fJ To F. F most desirable in In the entire automobile industry 0 iC en QC er er Friends J The Company has become recognized as a leader leads r in in engineering in in fine j I In Ti n S Salt a 1 t L Lake a k e C Ct City l t y an aJi and d V. V Vicinity i t Q J IU I ci craftsmanship j t 2 ill The car embodying as i it t does does many advanced engineering f features i. i is isan r We n fI Js' Js s are pleased to announce that hat from rom several applicants for this thia an outstanding favorite C i franchise and after the most rigid investigation t nv of qualifications wei we i We have long been boen acquainted with the men who comprise the Ricken Ricken-j Ricken have appointed II G backer organization i v None stand higher in the I t r in industry c I f ji i r J t I. eld inc nc r r I All AIl are men of long experience in in this business and all have been con consistently t 7 t l line J W 1 J successful i 1 I r. r S South out h S State tate S Street treet J I J B. B F F. Everitt President and G General Manager is a m man an of sterling qualities quail quail- S' S I a ties bes and one of the most highly regarded b by other r i the industry reg eve every executive in m In Distributor of Motor Cars in In this territory J It may not be out of place to state here wh why this valuable valuable fe territory tory has lias J Captain E E. E V. V Vice-President Vice and Director o of f Sales is is been open until no now w. w too we well known to every American Amerin to need further introduction f It was not noL because of lack of demand for this product product- nor lack of interest f r Suffice to he is say one of the hardest working executives in in the entire on the P part art of distributors and dealers generally r 7 c n I organization 4 t H. H L L. L Cunningham Ingham E. E R R. R Evans Carl Tichenor are Tichenor-are are engineers and On the contrary we have had several applications t l rr production experts of the he highest standing in the e industry But t those who desired this I J franchise franchis could under 1 c not qu qualify our StandI Standard Stand c I It t was a f foregone conclusion that these men would make a a fir first class st t- t ti class i s' s ard ardt ard- ard and ard-and and those who who could could uld measure u P to requirements automobile and achieve such efficiency in in production that it still co could were not up to this time available d It tJ t J C be sold at a medium grice rice r We have haye a code and a standard that applies not t only to the making but but That long acquaintance with this resulted 11 I organization in m an admiration r to the them of J merchandising this product j oJ that in in turn created a desire on our part art to handle the J car in in this territory l I We believe that No representation is IS better than nn misrepresentation For two y years ars we have watch watched d this Company an and this car closely we We yv WeW We believe that in the final analysis satisfied cust customers me constitute the have talked WIt with man dealers who sell service who many service men know it brit only Y answer to con continued timed success of an any Y manufacturer or dealer even more intimately and with owners rv and and finally we visited the v. v facto factory in In Detroit Service Service first first built into the product and then acc accorded rd d with court courtesy sy Y c. c I dispatch and intelligence to the user user cannot cannot but brie bring g a reward reward There we met pers personally naly ever every Y member member o of the organization an and d inspect inspected ci commensurate with that service service ed every operation in In tl tHe e making of this chassis and body fit I We heard but of This Th IS t territory em t ory is IS nc rich h in In possibilities possibilities for II les- les f for or t that h a t very reason we h have ave exercised exer J. J r 1 nothing good this and of concern its car in its its its' own home hom town more than usual caution in in awarding it to an any distributor t I D Detroit e t rOI t b by y the th e wa way Y leads all oth other e. e r ct cities lies in in ownership of In Geurts Schofield Geurts-Schofield Schofield Inc and their associates associate s we feel we have found the 1 cars ng right h t spirit an and d h have ave e effected ff d an i id ideal d e sal al com combination b. b mation 1 Dealers with whom we talked were enthusiastic service enthusiastic service experts a and d Schofield Geurts-Schofield S Inc have been long Iong and favorably known to the owners were even more so Z executives of Motor Company In the factory we proved to our en entire tire satisfaction tion that this is a q quality u i product Th Their b. b business h. h history t h has b been throughout IS ory as een one 0 of f. f consistency an and d success I Cheapness enters only in in the form of fuel and upkeep economy and is is a quality product s so o simple cleverly-simple in design that it high resale value value not not in mere p purchase price I 1 may be finely made and yet sold at a moderate price rice In every every respect this Ri Six conforms to our ur ideas of what I constitutes a good motor car Pride of f ownership is one one and and perhaps the chief quality chief quality you enjoy in in W Not only is is this car car beautifully built workmanship built workmanship the finest finest but but in in your possession of a Car engineering features it is is in in advance of a any other car made in in Amer Amer- Geurts Schofield Geurts-Schofield Schofield Inc are peculiarly qualified to to sell Pride r of Owner Owner- ica ship Features that that were developed and pio pioneered nee by an and which which r I especially appealed to us were r the Tandem r Flywheel which eliminates slim elim We on ou our r part feel that an honor has been conferred u upon the Ricken mates t all II Periods of Vibration the Air Cleaner which renders the the b backer ac k er M Motor C Company b by y the selection of this product by Geurts Geurts- motor t singularly clear of of excessive carbon th the Double Depth i Schofield Inc as one they can fully indorse and enthusiastically recommend rec ree- Frame side members 8 inches deep the fine body construction I to their select clientele finish and rich appointments an and and d f. f finally ma II y t the h e Wh 4 Wheel 4 ee I B Brakes ra k es W which I in In our own ex exhaustive h aus t. t Ive an and T To measure u up p t to 0 h. h his IS s f fullest U II est res responsibilities P bol I a d. d distributor b must represent rigid tests proved be the Y you his ou-his h. h his IS customer an and d h. h his to most perfect in operation we have ever eve r IS co community no community no less than the factory facto driven These brakes are amazing in efficiency and smoothness n We believe you will agree that we have found and appointed one that wi will l 15 In a wo word d we feel that at a signal h honor no has been conferred on us by ou our t i appointment as R Distributors r A r conscientiously represent you and trot truly Y reflect the quality o of f this carand car j v and the policies of f this concern I g L SCHOFIELD GEURTS-SCHOFIELD INC JiPi i Motor CO I Company P IlY r South State S Street Street t k w J c Detroit Michigan x f I. I i r rj j assonance r i j w wa a 4 heel Brakes t 3 r C |