Salt Lake Telegram | 1923-12-02 | Page 2 | Holdiday Trade Heavier than for Many Years

HOLIDAY TRADE HEA HEAVIER THAN FOR MANY YEARS A spirit of ot optimism prevails among the retail merchants of ot the the- city over th the volume of ot Christmas business anticipated for this year I Already Aheady the trade to date Is far heavier than the holiday business I of the past five years due to a general general general gen gen- eral better tone In retail merchandisIng merchandising merchandising I dising and preparations are being made by all the stores to handle a greater s season ason This statement was made Saturday by bythe bythe bythe the retail trades department of the chamber of commerce following a a asu su survey Not et only Is the volume greater according to the report but the de department department department de- de stores store of ot the city are better able to handle the Christmas rush this this' year than ecer before In Inthe Inthe inthe the history of the city Retail is dependent almost entirely upon the general prosperity ty of the city the report continues and the Industrial expansion of the past summer is rapidly being re reflected reflected re- re in of sales which has been growing steadily The better tone among farmers and Inthe in inthe the mining camps Is also being felt by the retail stores of the city An extra effort is being put forth this year by the chamber of ot commerce commerce com corn merce to urge buyers to make mace their Christmas purchases earlier It is pointed out that the stocks of ot goods are more complete better service is possible now than during the theY last week of ot the season especially so sq sotar far tar as the sal salespeople are are concerned Within the next week all the tho stores aro ming comprehensive and elaborate holiday displays s 's in inthe inthe inthe the show windows and in the tho stores Prudent buyers buers are already looking around at th the merchandise offered and will take tale advantage e of the prices and merchandise being of offered offered offered of- of now