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Show WHY THEY ADVERTISE Every once in a while we run across the argument that local business concerns do not need advertising in the local newspaper because "everybody know about their businesses." This is an idea that no argument can erase from the mind of a business man who has convinced himself that he is too well known to need advertising to remind re-mind people of what he has to sell. To business men with such ideas, we call attention to the fact that Coca-Cola Company, for many years, expended an average of $2,000,000 a year on advertising. There are few things in the nation better known than this popular drink. If it is worth millions of dollars to advertise it, there must be something in advertising to produce sales. An another example, let the business man look through the advertising pages of our popular maga-ziens. maga-ziens. What he will se is a constant repitition of advertising adver-tising appeals by firms selling products that are known in almost every household. The non-advertising merchant might ask himself why these people "threw their money away on advertising." |