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Show BOTTERILL PUIS IMPROVED SERVICE With tho announcement yesterday from tho officers of the Tom Bottorlll Automobile Automo-bile company that on next "Wednesday tho company will discontinue Its garago and accessory departments, comes news of one of tho most Important and significant moves ever Inaugurated In tho history of tho automobile business of the western states. Tho action of the Botterill company -will result In cutting Into tho concern's annual an-nual revenue to tho extent of somo $50,000 per year. Tho garago and accessory branches of the business aro to be completely com-pletely disposed of on tho first of tho ensuing month. The Capitol garage at 123 South State street absorbs tho garago department and the Bortram Motor Supply Sup-ply company- takes over tho accossory branch. In order that all Plerco and Hudson Hud-son owners may be takon care of In their new quarters at tho Capitol establishment, establish-ment, the Botterill company Is sending two of Ha best garago men to that placo and they will look after Pierce- and Hudson Hud-son airs" exclusively. The decision by tho BotterlllB to discontinue dis-continue two of the largest and most profitable branches of their bUHiness Is one of tho most unusual procedures ho far recorded in tho growth and development of tho business o Boiling automobiles In tho west- The motive underlying the movo Btrlkes directly to tho root of tho industry of marketing mar-keting motor cars. Tho root is ''service" and tho word implies moro to tho owner of an automobllo than any other slnglo term in tho world of motor vehicles. And to bo able to maintain a "service" organization ready constantly and Instantly Instant-ly to meot every demand made upon It by men who buy motor cars from their sales floor, tho officials of tho Botterill company havo decided to olimlnnto from that organization tho two departments named above the gtfrogo and accessory branches. Tho Botterill building in the largest structure In the west devoted exclusively to the automobilo business. Tho garage department grew so rapidly that moro and more npaco va" required for tho cars housed thoro and tho value of top lattor ran well past tho half million mark. The room heretofore used for garage purposes, together with tho room usod for the accessory ac-cessory department, will hereafter be do-voted do-voted to tho service departments. The Botterill machlno shop, already one of tho most expensive and largest In the wcBt, Is to be greatly enlarged and reorganised. reor-ganised. An expert from too Pierce factory fac-tory is hero now supervising this operation opera-tion and, acting under Mr. Bottorlll's Instructions, In-structions, he has wired to tho Pierce company to send to Salt Lake tho best machlno shop foreman monov can employ to take charge of the machlno room. A very largo stock of Pierce and Hudson parts will bo carried. The company'3 action Is diroctly In line with tho operations of the big and exclusive exclu-sive motor car selling organizations of Now York and other eastern centers, where th markotlng of automobiles Cms been reduced moro and more to a scientific scien-tific basis. These concerns operate under but one slogan "tho sale of every automobile auto-mobile must be supported by an adequate servlco department or tho sale has been nnlv hiilf made." It is with a full roallza- tlon of tho success of this policy that Hie Botterill company decided to sacrifice 5o0.-000 5o0.-000 a year In revenue and Btrlke out bojd-lv bojd-lv for the goal toward which all motor car dealers handling hlgh-grado cars are striking tho combination of sales and service. "Wo reallzo "Wo have undertaken a task from which many of tho big companies in the west have drawn away the last few years," declared Frank Botterill Saturday, Satur-day, in discussing tho matter. "We are oonfldent that we havo struck tho keynote key-note of right dealing, however, and wo aro going to fight It out on those lines. We are willing to mako tho financial sacrifice sac-rifice necossary, if by bo doing we may attain a standard of soiling automobiles and afterward supporting such sales with proper servlco, that will rival the positions posi-tions now enjoyed by tho big and Btrong concerns of tho cast and middle west which havo oxporimontod and found that sales and servlco" are Inseparably linked, both for the agent and the buyer of motor cars." |