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Show PRINCE OF WALES BOOSTS THE ADVERTISING GAME LONDON. April L'5. The I'rhu-c of j Wales palil a remarkable tribute to 'the value nnd the necessity of advertising In presiding over the It rat meeting of the rov.il commission for tho Brussels, itome and Turin exhibitions at Marlborough House. "Experience 1ms Hhown." his royal highness nald, "that even In tho ca.se of tlrms having an ealabllshrid reputation and world-wide connections, attempts to discontinue advertising have usually been followed by a diminution hi the sules effected. "The neglect by Groat Britain of one of the most Important forms of national advertising would be equally detrimental to her Interests as a manufacturing country. "The lord commissioner of tho treasury treas-ury has consented to :isk parliament for a grant In aid of the cost of organizing exhibits for thcFc exhibitions mid tho principal railway and steamship oom-1 oom-1 jinnies have expressed their willingness to assist In promoting tho success of the British sections by according substantial reductions- of their usual rates of freight for the return of unsold exhibits. "Other facilities will be afforded British Brit-ish exhibitors, and these should be a potent factor In overcoming tho reluc-Utnofc reluc-Utnofc to take part in foreign exhibitions which has. unfortunately, been shown by some of the large tlrms In this country. |