| Show r yam 7 N 5 i NY Y Ar nR r 1 1 x q t i j W v HM 1 VY 4 1 lie h e Greatest s at ic JI f in t 1 le o I I n J IJ J t t f J J I 1 vA 1 p 4 t I 1 t- t 1 V. V t y r Zi J t f pt 31 i t. 1 t- t tH w H 4 JI V 4 pf r. r n t A t f t I r I I Symbolic of the role the Red Reel Cross is again playing ing the 1913 Red Cross War Fund poster depicts the organization as a mother mothr ministering to the needs of the men of the United States Stales armed forces and the victims of war throughout the world The poster is isan isan isan an appeal to all men and women for contributions to the War Fund f Lawrence Laurence I awrence Wilbur noted illustrator designed the thc I Helen Mueller is the model I II NEW SEASON SE ASON I t tJ I I a tI CO A T S J J. J O. O Y Y 00 cou 0 You'll revel in this fine selee- selee selection EVERYONE CAN fine y tion Jon of gay casual boxy box coats HAVE MAVE A e in wool all-wool Shetland dash dash- dashing ash ash- VICTORY I GA GARDEN R DEN it t ing wrap-around wrap styles in m all allIn I In ln small towns and in the wool fleece fleece 1 intriguing country we can help with WI dressy suits in cavalry twill the food shortage by rob rail and wool all Shetland Sizes ing inQ fresh fruit and vega vege from 12 to 20 tables lY Crisp Positions Or But people without a Demure Bonnets patch p of ground must Be make p their Victory Vict I up ry Garden orden savings by Eby 3 STRAWS S T R A W S shrewd economy 98 Substantial savings s can be b 1 1 e made Imade by care care- car t 7 IY r Here choose from c l you may fully y If you are willing to y our fine collection of s smart mart sm rt carry your own packages and berets coy bonnets trim pay cash Pe is Penney's Penneys s is your our shopping place placer and popular pomp pomp- pompadour adour odour styles Popular Popular- Popular colors colors 1 I tiiU TWEED I Show roof JACKETS l BREAKFAST BRE KF AST COATS COAT S 98 y COATS i Smartly tailored f 98 9 8 types three but but- button 4 Smart rain proof y i ton mannish tail tail- tailored The new house coat sensation sensation- slash coats coats coats- slash pockets pock pock- aced ored styles ets for dash made of large floral seersucker Full Fashion Rayon RAYON RAY R A Y O 0 N GIRLS HOSE BLOUSES B LOU S E S COATS r f 29 90 comes t first lovely first lovely ray ray- Beautifully tailored Rayon Shark Shark- Popular red fleece x ors ons perfectly shag shap 1 coats every girl q e M v t cd hose skin Sizes 32 to 40 likes them r M r. r STEP-IN STEP r a GABARDINE rr 4 MILITARY PUMPS PUMPS Oxfords 49 x Lovely tailored a Perfect fit from Clever model for turf tan pump this stylish sty 1 i s h Y fib tailored clothes mannish style r pump P a a to c. c or slacks w jV nl rAnk e I i T 9 l F Fr r h 3 7 i 4 r t tS J Jr I r S- S i t tA tr A r N Helping to produce food for victory is is one ones s y of the Utah i iI I Power S Light Company's t I tI M I N many wartime w jobs And this work is done efficiently and economically In fact the average cost of milking g a dozen cows 0 t OnlY electrically is only Ic le for electric rates in In the t h e territory we the e serve are substantially su b stan tilly below the national average This is is the Lie same low cost cost ow-cost electricity that serves you yo t I too in il in your home ho e as well eA as on farms in m P n II II I I 1 d stores star J es s in In J and In w tune r l' l tries II L LI i- i I. I w ur UTAH AM W R eol 1 r Reddy Kilowatt owa Power tic the worlds world's finest electric service cr i e produced e for by Ly American r you jOU business men J power is the kind of pf power Pf that serves sets CI es 90 20 of the nation 14 v q c tJI 1 LOl Jo t |