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Show ! Page Eight Sec. 2 FRIDAY, FEBRUARY 6, 1959 THE SALT LAKE TIMES $? . 5. GOVERNMENT CONFIRM-S- 'Trading Stamp Savers Gome Out Dollars Ahead f. iS. Department of Agriculture Reports That the U Housewife Who Saves i and Redeems Her Stamps for 0 Merchandise Can Get a Greater Total Value Than the I I Housewife Who Shops in Stores Without Stamps $fitJ If you're like 99 of all housewives, it's getting stores that do not give stamps. Stating this con- - :'eM- - . the most for your money the greatest total elusion another way, you might say trading TrtJ C I value that really interests you. Next, you want stamp savers come out dollars ahead. ' QS71p f to know where you get it. Furthermore, like the Government people URepOff IsSVed l That's why we think you'll be interested in who conducted this study, you've probably Bl Washington 1 reading what the U. S. Department of Agricul- - discovered another interesting fact: , Brovernment reported Trm-- - turc says on that very subject. There are some non-stam- p stores that charge thf 1 M They can tell you where to get the greatest a bit less than stamp stores. But it is just as true gService (ams) "showed f total value because they've just completed a that there are non-stam- p stores that charge more MluS foh toe me I thorough study of what's been happening to than stamp stores. Smart, thrifty housewives jlsavemoney prices in the United States from 1953 to 1957 know which is which. , Sf Oh rcent savlns-- -- not only in stores that give trading stamps but Reading this Department of Agriculture MtTf tho I also in stores that do not give stamps. study should bring a quiet smile t0 the seyen od prices between NoTembe" I We hardly think this report will come as a out of ten American housewives who do their If cities" March' 1957 in 21 U surprise to many women. On your own, you've shopping in stores that give trading stamps as I' prices StUdy showed that food I I found out that when you save and redeem your a discount on cash purchases. As pointed out if trading stamps areGsiJSsuing n stamps for merchandise you can get greater by observers, "The housewives knew it all total value than the housewife who shops in along." ffllturned stamps' hwever! when I I 1 r WJmmBsPenwt in fUSlin&thateaif Tins message is one of a series presented for your information by MJi Jill Thus tte customer1" pJ)00k' 1 the sperryand HUTCHINSON company. As originator of the fffrn WGXtent of the 14 Percent I S&H GREEN STAMP, S&H is carrying on a 63-ye- ar tradition wg Economists If of offering thrifty Americans an additional way to save on purchases. c E N Pf of. the cost of buyinVand ?St 11 O S&H green stam PS are today saved by over 23 million farmlies. STAMPS 11 Ky"? the stamPs is absorbed! Yr gstores themselves. Jl F0j SINCE 1896... AMERICA'S ONLY NATIONWIDE STAMP PLAN. yS . .Jl fof $r fcr .Summary from the United States Department of Agriculture's magazine, Agricultural Marketing, January 1959, "Use Of Trading Stamps In Marketing Food" The summary reviews Marketing Research Report cent on each dollar of purchases. they pay in certain non-stam- p stores. food in a stamp-givin-g store, but redeems his stamp f295. The Report covers prices from 1953 to 1957 As the Department of Agriculture emphasizes, The summary concludes . . ."The consumer who at the rate of two percent, he benefits by the ex-- - m a (roup of stamp-givin- g and non-stam- p stores. the fractional difference which it found on the aver- - redeems his stamps receives, in return, merchan- - tent of the difference." t was found that prices in stamp-givin- g stores had age has nothing to do with specific store situa- - dise valued at about two percent of each retail If you'd like a copy of the summary or of Market-Increas- ed a fraction more than in non-stam- p stores tions. Many consumers find that the prices they dollar spent in filling his stamp book. Thus, if the ing Research Report 295, write the Dept. of Agri- - . . six-tent- hs of one percent, or about one half pay in stamp stores are even less than the prices consumer pays six-tent- hs of one percent more for culture, Agricultural Marketing Service, Wash., D.CL --- i |