| Show Using Newspapers N pers x t Some statements were made recently rec before the Mississippi pi Press Press' Association in an address by y George M. M Crowson assistant to the time president of the Illinois Central a railroad which has conducted a newspaper advertising campaign without a break for or 20 years This advertising carried by news newspapers newspapers papers in the th vast served d db Ly by b the railroad has been beat a great value in building food will thru informing the public concerning the tl e roads road's problems and the efforts efforts' made to to meet them diem from time to time Mr Jr Crowson told the edi edi- editors editors editors tors and he described some of the methods employed in jn presenting these facts I Explaining why the Illinois Cen Central Cen- Cen Central Central had h d been so loyal loal to the news news- newspapers newspapers newspapers papers which have been used con- con conI I in its advertising program Mr Crowson said We V believe belie e we have a message for f r every literate person on our railroad and the the- theone one form of advertising ad- ad which reaches all people who undertake to keep up with what is going on about them is newspaper newspaper advertising Of course course I many man people read other publications too but nothing has yet et come along to take the place gi pf the news newspaper newspaper newspaper paper as the first essential And that goes for the country weeklies as as' well as city dailies Frankly Frankl I believe Elie l c country weekly is one one of the th buys to tobe toe be e had had for lor advertising adver ising designed to influence public opinion that is true because the well edited well edited coun coun- country country try ry weekly ye nc kly ranks s in reader interest rest per subscriber er |
