| Show State Advertising Until about five fi years ago only six states of the Union officially engaged in advertising campaigns for the purpose of attracting tour tour- tourists tourists tourists obtaining new industries and promoting sales b o the states state's own products This year 39 states arc conducting such campaigns Besides these 39 states which have appropriated state funds for advertising purposes eight others will benefit through being advertis advertis- advertised advertised cd ed by counties municipalities or private organizations This leaves the only one on not engaged in some form of promotional activity act ity The largest state stat advertising ad ap ap- appropriation appropriation ap- ap appropriation is that of Florida which will spend this year followed by New Yorks York's Pennsylvania's and Maines Maine's Most of the states arc 4 placing tress on their desirability as vaca- vaca tress ion resorts as the war in Europe will trill keep millions of dollars in vacation va va- vacation vacation cation money in this country which otherwise would go abroad abr I The TIle effects of the war were seen last winter when resort cities of the South were crowded as never be be- fore One northern state reported an increase in gasoline tax receipts om f in 1936 to in 1939 after its advertising program had been in effect for three years The experience of the States tates generally has been that the th e right kind of advertising a brings re returns re- re returns returns turns far beyond its cost just as it i t does for private pr enterprises |
