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Show ( iininiinijs "or our town could not support four such dailies as It dues, topethcr w ith all the other publications Issued here. Some of our leading retail houses kpend as liiijh as :kwo to $4UK1 per year in advcrtisini;. This city," continued Mr. Cumining, "has beeu a j'reat tield for advertisinir fukes of all sorts. So-called 'guides,' 'directories,' 'pro-irrainnies,' 'pro-irrainnies,' etc., worthless, or nearly so, for advertisinir mediums, are often patronized with astonishing liberality. Our local business busi-ness men do uot discriminate between good : and wortlnepa mediums as they should." "How about street car advertising?" "It is the best and cheapest in the world," replied Mr. Cuinmiues, with emphasis. "It ' is coining to he regarded as such by advertisers adverti-sers in all the leading cities of Amer-lea. Amer-lea. Thouirh but s few years old, this method of reachinir the public has attained at-tained immense popularity. It has advun. tues over all others, 'file advertisements are lorf;e, conspicuous and striking, and never liHik insiuniticant or obscure. Mechanically, Mechan-ically, they are, or may be made, works of art. They are inevitably seen by vast num. bers of people, as passengers must look at them, or shut their eyes. Workinjrinen who don't subscribe for newspapers, and ladies who never read them, ride in the cars and can't help but see the largo and attractive advertisements: "How does the cost of street car advertisinir advertis-inir compare with that of other mediums ?" "In this city, circulation and display con-sidered, con-sidered, street car advertising costs but a small percentage of newspaper advertising. To illustrate: I will place a large advertising advertis-ing cord, handsomely printed, before from V,im to 20,000 street car passengers, for 50 cents. Ten times the money would not buy such a circulation through the newspapers. news-papers. "1 did not suppose it possible to give such circulation to advertisements in the cars," observed the reporter. "The. passenger traffic of the electric cars of this citv is incredible," said Mr. Cura-tnings. Cura-tnings. "I estimate that they carry a number num-ber of passengers equal to the total popula-tion popula-tion of this city, every fnrty-eight hours, counting transfers. Surprising as this statement state-ment may seem, I am confident that it is a moderate estimate. In this city of magnifl. cent distances, all the people ride, in the stri ct ears, as it is economy to do so." "No publisher in I'tah can give anything like the circulation to an advertisement that we can in the electric ca-s," continued Mr. C'ummings. "Our office is room Sort, Constitution Con-stitution building; office hours from 4 too o'clock p. m. Mr. Scott Anderson is our ogent, and can be found at the Theater (stage doori from 9 to 10 a. m. Our pot-oftkc pot-oftkc box is tKia." ItEACHISG THE PUBLIC. Knormous Traffic of the Electric Care of Hie City. "The American people," remark) d Mr. B. F. Cuinmings, jr., manager of the Utah Advertising Ad-vertising Co., to a reporter, "arc the greatest advertisers in the world. They are also the most practical and ingenious in utilizing and devising methods for reselling the puhlic." 1 "How about the business men r t,js ' citv 1 "They are liberal advertisers," rcniiH Mr. I |