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Show 'What Advertlalno; Doea. Atlanta Constitution. A popular western novelist remarked the other day that sometimes a fool gets talked about so much that other fools think he is a great man. There is something in this view. But it is a mistake to limit the proposition to fools. It is of very general application, appli-cation, Hiid hits sensible people as well as others. Some years ago a husy journalist said to a friend: "1 am done with what you call work for the remainderof my life." His friend was surprised. "How will you liver" he asked. "By advertising myself." was the calm reply. And the audacious newspaper man was as good as his word. He sauntered about, and presently the papers began to print litUe paragraphs about his brilliant gifts and his phenomenal capacity ca-pacity to do anything and everything. People talked about tho man, hunted him up and offered him money-making opportunities. In a short time he was making $10,000 or $12,000 a year as a sort of general manager or boss of half a dozen enterprises. Perhaps it was work but ha did not call it work. Ho simply traveled, talked and allowed himself to be interviewed and banqueted. banquet-ed. And yet ail the time he was putting put-ting iu a few telling words for enterprises enter-prises wilh which he was connected, t Without his self-a.lvertising ho never would have enjoyed such good fortune. Say what you will, judicious advertising will make enterprises and men. if they have anything in them, and sometimes it will 11 oat them on the high tide of prosperity when they are uuworthj. |