Show CHEVROLET NEWS Chevrolet s new cir car for or 1 1131 31 priced substantially below belo current levels le els on display at the Hampton Rampton Auto Company f 1 a as The Great American American alue alue slue the now new car boasts a two Inch increase In wheelbase larger ind nd room ler bodies by Usher Fisher with mohair roomI or I broadcloth as ns optional trimming and scores of ot refinements In appearance and performance despite the new prIces which bring the level for or the 1931 carto car carto carto to a tar far lower 10 er figure than any Chevrolet four our or six has bas ever eTer sold F Fundamentally the new ne model lea les the same tea features tures since since the Introduction of ot the enabled It to achieve a popularity ex exceeding Chevrolet s former tour four C er model and tour four times as great greats us s great as any other sly sl cylinder car lios lio's Hoever ever scores of ot Improvements and re refinements have e been made this year year- icar ear ear- ever eHr change designed to Increase the smartness performance safety or dur- dur durability dur durability durability ability of this latest General rotors Motors I model Among the are a tully fully Insulated front compartment easier casler steerIng more durable clutch and ana quieter transmission and liberal use of ot chromium plate on exposed exposed ex- ex posed posed bright parts bur Lovejoy shock absorbers and fully Cull en enclosed enclosed enclosed closed weatherproof four our wheel brakes continue as standard equipment In the line IIno of oC nine body types arthree are three open the models models the roadster phaeton and sport roadster and sit sae sl closed models model the tho coach sedan special sedan the three window Indo coupe the he five th e Indo coupe and the tho sport coupe All sport models come equipped with the new and popular chrome plated rad radl ator atom grille All models have ha smart new wire Ire wheels heels with Ith 4 if bv by b 19 tires as standard equipment Hubs are very ery large of ot the concealed bolt type with Ith hub caps of oC gleaming chromium plate set of ot by a black ring circling the Chev Chev- Chevrolet Chevrolet Chevrolet rolet emblem in the center W heel hecl heel fin finIshes fishes harmonize with Ith the wide side variety ar ot of body combinations Head lamps and tall lamp are run tull chrome plated in the tho new car Chrome plated parking lamps ched att to the theCO CO cowl COI I are aro standard equipment with all sport models and the special sedan ha has front fenders tenders with wells for tor two spare wheels The models equipped with Ith one extra wheel heel carry the spare in the rear Safety factors stressed in IlL In- Inthe the now car ca Include a frame Increased fifty per cent In strength continuance of oC the gasoline tank in the tho rear away aay from tron the heat of ot the engine and ana Inclusion ca t f ta fa a flame arrester Trester in the air cleaner The two t Inch Increase In wheelbase has been utilized throughout the line to Increase the roominess and comfort ot of o the new ne bodies Smart new Duco color combinations the addition of e body body features and a Head bead on appearance extensively ely changed from the tho 1930 car I combine to make the 1931 model decided I 1 finer in appearance than any of oC Its predecessors The Tho Thera ra lator has a larger capacity this year and ana Is Improved In both efficiency and appearance A new treatment of the shell makes It appear much higher and the tho sides appear to 1 have more curvature At the bottom of oC o t 1 i uv V panel surrounding the HarUD crank 8 hole which enters through the radiator Instead of ot the splash pan as formerly The hood is longer with i u higher crown D In the upper panels The sid side hood hood hinges ha have hae e been raised to coin cole cido clde with Ith the body molding and this molding is continued on through the hood at the hinge line the molding be- be being Ing so eo designed that It conceals hinges There are more hood this year grouped on a raised panel toward to toward toward ward the rear of the hood The new Fisher risher bodies all ha have 0 a rals rats ed cd belt bolt line to emphasize the tho low ap appearance appearance o 0 car car achieved ed by the tho deeper side cirio body panels with their thel o n O improved by te bv and d b by an n in- in increase J I crease In cro crown cron n at the front 1 An outstanding feature of ot the new bodies is the better vision made pos possible pos pos- possible I sible from the dryers er s seat by slightly pos pos-j I lowering the tho seat scat and raising the tho header beader I bar which runs across the tho top of ot the windshield A further aid to clear vi- vi viI vision v slon sion for or the driver is tho the new narrow narro I stamped pillar at the ends enas of ot the Ind shield which augments the pro provisions I visions of ot the carThe car The now famous fifty horse po power er r valve salvo alva six cylinder engine Chevrolet Introduced In to 1928 Is retain retained retained ed cd In the new car In to all its talc although It has been refined fc fo or r greater rigidity smoothness and dur durability durability ability Ribs added to the C r block achieve a 43 per cent Increase In i rigidity with only a one and one hat halt haltI I per cent increase In weight I Continued on pa page c 4 |