Show THE REAL VALUE OF advertising PUBLICITY only a few days ago the mining review received a letter from an eastern subscriber which though brief in text contained much food for thought concerning the value of constant advertising publicity in a journal that circulates especially ally among those who are actively identified with the metal me and coal mining industries of this western region and it is felt the idea conveyed is worthy of mention here it may and we think should suggest to manufacturing and supply concerns of the country which cater to and seek business in the mining and industrial sections of the west that it pays to keep constantly in touch with the prospect prospective iveas as well as the regular users of all classes of machinery and equipment entering into the conduct of the mining business and all of its ramifications the subscriber referred to and we have his letter on file explains that recently he noted in the review an advertisement verti describing a stated class of mine equipment which he later thought b was just what he needed at a property undergoing b development A short time after when he he 1 wanted to take the matter of purchase up with his mine manager he again again b consulted the pages of the review and could not find the ad he was looking for he had mislaid millaid the issue containing the description of the equipment and had forgotten who had made the announcement the issues he h happened to have on file made no mention of it so he wrote to the review and asked that the company be advised to at once get in communication with his mine manager and tell him all about the equipment that lie he felt certain would prove to be just what was wanted that service was gladly rendered to the subscriber the only mistake the advertiser made was in not keeping his companas comp anys address and the business it was engaged in regularly before review readers he evidently figured that an occasional announcement unno would be sufficiently effective in this case and the idea applies all the time if occasional announcements have business pulling power keeping kee ping constantly before the prospective and regular buyer iv will and certainly result as time jogs along 6 in securing D more an business the engaged in in min mining no z greater man or company and hd treating ores or developing coal mines building power plants or what not may be on only ly a modest custo customer mer today while tomorrow may bring a demand for enlarged facilities fac trai truism with which to handle the business examples of this i m are to be found every day |