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Show MAXIMS THE BEST C7 IT. From tlio east and the west our exchanges ex-changes brin;; j'.'on'wti of dull trade. San Fi-.w-ici feels it; New York admits ad-mits it; Chicago wcorniz-3 it. and in every important city in the Union the pressure i- felt. Vet to look at the advertising columns of eastern and western papers no one would think so; while new periodicals are literally crowd -1 with alvertis-m int.s. The shrew 1 Iiumiws men of those I.ir.e marts of tra le knew that though money may he tight and i's circulation at present li uitel, the population of the c )U:itry has t) h i supplied; that the necessaries of life must be obtained, t.i as "treat an extent, as possible, by all, and that the surest way of prospering pros-pering is to keep the (Kiting currency in as active circulation as can be done. Consequently, they make every effort to keep their business up to a paying point, while cutting down all unnecessary unneces-sary expenditure; but they are too wise and too shrewd to class advertising among the expenses that can be profitably profit-ably cut down. Said a member of a firm to us last year, in Chicago, "We are cu'tin? down all expenses possible, for the spring trade is not so good as w; expected, but we must spend at least live thousand dollars thk year in advertising." lie knew its value, and is to-day djing a giod business with this Territory. In another part cf this paper will be found an article from the San Francisco Chronicle, on a subject that has often been matter for surprise: why San Fiunoso m:rchanu should be so apathetic with regard to the mountain trade. We hope the merchants of that city will weigh well the Chronicle article, fer it has points that they can reflect on and act on profitably to themselves. The enterprise of Chicago so freely commented on may be advantageously ad-vantageously considered by our own business men. Anybody may do business busi-ness when money is circulating around freely, and people are rushing into every store to purchase; but when this is not the cac the live man labors to make headway in a sluggish stream, and he does it. Lle works to progress pro-gress and he goes ahead, and his influence and eximnlo stimulate others, and help to break up the .' pathetic and deadening feeling that would e lcrust any community arguing itself into a somnolent condition in business matters. We hold that much of the dullness in trade is attributable to some engaged in it, by their feeling and assisting to make others feel that ''time? are awfully dull.'' Gentlemen, if the wind isn't fair for an ea.-y sail, out cars and pull; never fear but you'll make headway, and a favoring breeze will come by and by. Business men, use printer's ink. If you don't use oarsj use that of somebody else. It will help you; it will help others; it will help the whole community ; an . by so doing, it will help us eventually ; and if it should not, we will be gratified at seeing good done to somebody. e don't believe the times are so bad as some seem to think ; we have lived through much worse and much duller t'mes; and believe the blue sky is showing in various places, betokening the dispersion of the clouds that have obscured the sun of prosperity. |