Show HOW TO ADYERTISE Forty Thousand Dollars to be Expended in Advertising SALT LAKE TO SE SHOWN UP Some of the Plans of the Chamber of Commerce to Spread Salt Lakes Fume Abroad Every enterprising merchant advertises Cities like Merchants can advertise their ad Vantages like a shop keeper his wares Salt Lake Is to be advertised not gingerly fcut with n lavish hand JBy the united i efforts of the chamber of com 1 Jncrco and real estate exchange 10000 will be raised and expended for different schemes of advertising within the next t > Ix months A city that can rake 40000 to expend in printers ink I is 1I1c Progrcsshe antl un with thn tlmrR n SOME DIG ITEMS 25000 copies of the birds eye TIewu 818750 Lord Thomas 100JO Western emigration bureau laOJ Advertising in 2000 leading daily papers 1913 California excursion agent 1200 Kansas City excursion agent i 400 WOW copies Hollisters pamphlet 600 i000 Illustrated sheets n h sou I 10000J illustrated sheets with cuts of new buildings liOO 10000 edition fIolllsters h Uollihters pamphlet 250 Postage etc 2J Other advertising u 1440 Total SJOOOO < Whatever may be tho merits of the plans of advertising the men who pay the money should liavc a right to decide how it shall be expended The item of 18750 Is the largest on the list and goes to a Milwaukee lithographing com pany for 22000 copies of a birds eye view of the city This sum was raised by private subscrip lion the following persons Doing the iieavieist luUers Groesbeck Uros F Auerbach Bros Colborn Skinner Co aain iring the Mid land Investment Co Bennett Wilkinson The Hank of Salt Lake Kelfecy Gillcspie and > T A Wlckcrsham It is also understood that the Union Pacific railroad is to take 10000 copies to advertise Garlield Beach The next largest item is that of 10000 to Lord Thomas thcbi agents representing a byndl Caic of over six thousand newspapers Tills subscription is under the direction of the chamber of commerce and among the large subscriber to it aro the Midland Investment f company and John A Groesbeck who are down for XK each TAte hum of 51043 is contributed by the chamber of commerce and secures a display ad x ertiseincntlii leading dailies of Now Vork city Boston and other eastern cities The lirst of these appeared vesterdsvy and If you dc sire Td look over the great dailies of the country you can point with pride to Salt Lake in bold letters with potential ligures of its pcsibiliiics The Hem of 1HX was contracted to the West eras Emigration Bureau of Chicago for a monthly issue of many thousand blotters to be dis tributed on tne counters of the banks of the principal cities and towns of the cast 4 The other items are for Illustrated sheets with pictures of the finest business buildings and private rasidoncc < wIth valuable ctatKtienl L Information as to Salt Lake and Utah on the buck blel In addition to all the above the special agent of the New York World Is In the city securing a full page illustrated write up of the city U lie published in 29700J copies of the great news 1jJ un Ll > eUI or tne rorul made a serious mistake in not first getting the permission of The Tribune to solicit for advertising in this city 1 Had the agent known that Judge Goodwin was J the self appointed guardian of the merchants of this city he surely would have secured his pecial favor by first giving the Tribune at least one pac write up It grieves the greedy organ to the quick to see a dollar go out ot this city without first passing through its business oaice It is alas unfortunate that this great journal of civ ilization and enlightenment should have started an advertising scheme of its own and > laced an Omaha man at the head of it at a great expense The man who was brought hero to show Pat Lannan how to rtyi a modern newspaper after the Omaha idea is an incumbrance of S5001 rear and to make up this amount it was believed that the cham ber of commcice could be worked The special representative of the World was seen by a HERALD reporter and asked Will the Tribunes opposition hurt you I do not pretend to know he said as there are peculiar conditions out here If it was In the east iiid a newspaper had the presumption to dictate to the business men now or where they should advertise thoy would simply tell it to go to the devil As the World asks but 2000 for a page write up with a circulation of 237003 and the present business manager of the Tribune a short time ago bcjrged 1200 out of this city for a write up jn the Omaha See with a cIrculation of nrob aoly 11000 < it does not appear that the citizens are being robbed quite as badly as the alarm ists pretend Because the Tribunes iews do not coincide p tvitli the great eastern journals Is no reason why the resources of Salt Lake should not be J bounded pendent east of Ohio said the World corres |