Show i Truck Ship Truck New EraC Era C C GIL II p who WIlO Fa is s m in Stilt SnIt Lake t to p personally lly conduct the the S city's first by truck celebration when hen the Motor Transport t I train tram arrives cs toda today at the left and H H. S. S Firestone originator of this wide nation movement Below i 1 is the most complete mechanical l workshop work I shop e ever et t mounted on a truck It 11 belongs the thc arm army C T V r b T s 4 A i 4 p J 1 V r ri i- i e 1 t I New Nev Movement l Will Win Cause Demand for Trucks Says Expert it FTER the signing of the tho armistice LI AFTER the tho truck industry along with others had hud to be poured back into the molds of oC peace Many an who were interested tet in the future of or the tho truck believed this process would ouId prove difficult dif dif- The Tho winter of or 1918 was conspicuous conspicuous con con- by an apparent lack of or immediate immediate immediate im im- im- im mediate demand fo for trucks Production Production tion lion had outstripped the tho needs of American industry as American In Industry Industry Industry In- In under understood tood the truck and its uses The only onh r reason ason wh why tho the country countr w was not absorbing the as aM fast a as they v Were merc ere made was made because the thc business men did lIlt ml c t the won won- possibilities of the truck as nn n element clement of or national transportation The time seemed ripe to let present and prospective owners know more of or what the truck could do The Tho hes best way to prove pro tho the truck was to tell what the truck had accomplished A slogan that would arouse action was wasa n fi fia a battle cry that would increase lse the time use of the thc truck a a. watchword that would ouM unite all those interested in I de de- de I the truck and extending the utility of Slogan nn IH Is H Heard Ship b by truck came as the time an an- or Tho wa way in which it has s' clu caught ht fancy and ha has haH come into common use In a I. I few tew months ha has more than justi justl- fled fied it Having the thc cause and the slogan Ship h by Truck It s seemed advisable nd to spread the wor words s as fast AS aol M IJ i I f 1 l e. e Accordingly H If S S. Firestone who ho o ori originated the slogan an ariel arid the moVement move moVe- ment mont at one and the same time placed full page Truck by messages s in loading leading magazines and newspapers D By this method methot Ship by Truck was quick quickly brought to the attention o of hundreds of ot thousands of ot shippers and amid millions minion of or people who would be bene bone directly or Indirectly by this thle form i lC cc f transportation The Tte re response was Immediate en The Time v w rs s reeo- reeo by the an and the tIme hi history his ils tor tory making truck con oy was started across time the c continent to further the idea and at nt the same time gather g-ather road data of or Inestimable value to the na na- na tion in its z mammoth highway build lag InS plan Opened And Arid from uch beginning came tho the Firestone Truck Ship bureaus tt Sc scattered red ov over Over- r the in all leading leading- cities To ro date about forty 1 thee five local bureaus have been formed Salt S Lake Lako has Its local bureau In j I charge of ot W W. B n Jenkins n a man of oC I keen efforts in all that goes oes to make I ship b by truck a means to an end In tho the intermountain section Working in co conjunction juncUn with Manager er Sewell of or I tho local l' l Firestone Firestone- lr tone branch h he has I made possible in no small measure the big Truck by k celebration of toda today the first first- event ent of or its kind ever Ij held In this state Mr Gerhold who comes cornea to this c city ty as the personal representative of 01 Mr lr Firestone father of the tho b truck ship truck Idea is to be accorded a royal recep tion by local truck b k ent enthusiasts us |