Show u. U. U A. A C. C WILLI WILL J i I l i I OFFER COURSE IN ADVERTISING T. T Stressed I Importance P of Subject Is I I ar b bP by r Modern i o oness d Business Busi- Busi t ness Professor Says j 4 tw Herald Sp Special daJ i a. a Logan an anu Aug u IS lS With With the opening of school this fall rail the thc Utah h Agricultural Agricultural tural college will offer a well organized organized organ organ- 1 series of courses designed ned to pro pro- pare parc students as advertising ad eXP expert according to announcement announcement Just Juat made r b by Prof Geor George c K It tor lor o of t mho tho lo chool school of commerce I and business administration This series erics will Include strong courses in cr aJ I I 1 rising and t salesmanship business i lettering and show card writing writ writ- Jn ing and advertising ad Illustration The ThA Th work in advertising and salesmanship sales manship will be be beof of offered b by Prof PI-of L U U. E E. E Robinson on In char charge e of the thc depart depart- merit of ot information service at the college e and practical advertising man manof manof of oc experience The advertising nd course cours will cover cr a a. stu study of a advertising as Ja n force In bu business the psychological lc 1 factor upon which effective advertising advertising advertis advertis- ing InS Is based th the various advertising media Including nl newspapers ma maVa- maVa a- a car cards card r poster poorer sales letters thc he or organization of the advertising ad campaign keeping records and thel the tho l like kc I A ln Offered Prof X N. A. A Pedersen en head of the th department of or English lIsh will offer timework tho time thom i m work In n business English lI h Pr fe Professor sor r cn has given this work with Uh harked success for tor a number of ot years car ll Ith aim in tho course courso Is to give i c the student the power to express himself clearly an and I concisely concisely- In vital I English Prof Professor or Fletcher head of the department de- de d de department nf ot replied art will give Ivo lima work worle In lu lettering and show earn card Writ Writ- WritIng Ing while Professor Powell In charge of If the work In fine art art will conduct the course courso In advertising Illustration including Including- poster design The Th opportunities open to the advertising ad ad- expert toda today today- are arc remark remark- Rrt at aWe nUe Ie i Professor Robinson on in commenting upon the thc Importance of or orthIs this series of courses In curricula of nf oft t the e business school Gain Added o. impetus has been given s the ad movement mo h by economic conditions and th the advocacy o of wider wide wide- r advertising ln on the thc part of tho mho federal government go has added to tho the importance i-importance attached to this most vital form arm o of salesmanship We c have arran arranged ar ranged ran ed our work worl at thE J Agri- t t cultural college e In such a Wa way that the thc student who wishes vh hes to prepare to enter the tho field las as an advertising expert or manager can 8 secure cUre a ample amplo training arid at the same time we homlet have havo made ml it possible for the thes stud nt who wants enough training training- In this field to enable him to purchase advertising service wisely to get oel the thc work ho dasi de- de si sires |