Salt Lake Herald-Republican | 1918-01-20 | Page 17 | Wilson Forms a U. S. Division of Advertising

WILSON FORMS A U. U S. S DIVISION L J OF ADVERTISING V Volunteers Will Marshal l Forces of Publicity to Help Win War Washington Wa Jan Tan 19 Definite Definite as assignment of the part national advertising advertising adver adver- forces lIe axe to take talce In the task of pf t winning the war was given in an order order Issued b by President ent Wilson Vilson today creating the division of ot advertising sd of oC the committee committee- on public Information J Through the division of oC advertising lit ft t Is Js proposed to perfect publicity machinery machinery ma ma- chinery which ma may be called Into service tee ice ce when campaigns of oC a n. national character character char char- acter lacter are ore necessitated b by war var condition condi condi- tion i r I A A. board of ot five members which has 4 lr Already a y established executive e offices Ii j in n New ew York City has hns been named b by Chairman Creel of or the committee on one p e public Information to direct the act activitIes activities ac ac- ac- ac t of or the the- new division dl Johns States State Objects J. J The board members are William H H. of ot the Johns chairman president American Association of oC Advertising Agencies W. W C C. C DAroy president of ot the Associated Advertising Advertising- Clubs of or ortho the tho World orld 0 O. O C. C Ham Barn of ot the tho National Advertisers Commission of ot tho Associated Associated Asso Asso- Advertising Clubs oC or the tho World Herbert Berbert S. S Houston former president of the tho Associated Advertising Clubs of tho the World and I L L. B. B Jones president of ot tho the Association of ot National Adver cr f i Chairman Johns Issued this statement state state- xi t l men ment en It is b by no means Intended that Iwo C shall take over o the entire adver- adver g work worl of or any department of the tho relations government Through h. our 1 the advertising agencies we WC are aren to and the In n position prepare copy I If J f services of or tho the best copy COP writers of or I the country at nt our command We Ve already al- al ready have for the use of or the tho govern govern- a D. large amount of ot newspaper nd magazine space that has hns been Iven by advertisers and publishers hl is space can n be used where here it will willbe willbe b be most effective In the common cause I I I Creel Criticizes Press Pr Columbus 0 O. Jan 13 l.- l. Much Much of ot the war ar matter that Is printed In tho the press I today could be thrown Into the basket b ket with profit proUt declared red George Creel chairman of or th the committee on oni public Information In an nn address here J i I tonight before tho the Ohio City Editors J I association The startling Is prized above the Informative and matters of or vital Importance importance importance im im- Im- Im to the people because the they lack ack punch are crowded out entirely or else given phen modest mod cst space on the market page The exclusive stOl story has s In no wise I lost Its value and there arc are still these n h papers that for tor the tho brief brier triumph of ot a ascoop II scoop coop are willing to endanger the lives of or troops reveal military m plans an and and poison polson the morale of ot the I people Tho The announcement of ot the arrival of oC off f r. r our Jur first tr transports In France even whIle while others were ere still In the danger danser ii zone aone came from the tho bribing of oC a telegraph tele tele- WI graph g operator ope The cruel lie that thal our ourI I troops it-troops trooPs wore not attacked by l jnes and that the Fourth of oC July anI an- an 11 w a merely merel an elaboration was the work Worl of or a o. correspondent In I r search carch of ot a a. story ston and a British court courtot r of ot inquiry branded him him a liar and cx- cx r n him from the fleet